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Amazon handmade“意大利制造”商品專賣店要求-ESG跨境

Amazon handmade“意大利制造”商品專賣店要求

亞馬遜觀察
亞馬遜觀察
2022-03-26
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想要在“意大利制造”店鋪銷售商品的賣家必須符合以下指定的資格要求。這些要求旨在確保高質量標準,滿足并維護買家對商品原產地及質量的期望。

“意大利制造”商品專賣店

想要在“意大利制造”店鋪銷售商品的賣家必須符合以下指定的資格要求。這些要求旨在確保高質量標準,滿足并維護買家對商品原產地及質量的期望。

要獲得資格,請閱讀下面的商品和賣家資格要求列表。如果您認為您符合所有要求,您可以按照下面“請求批準”部分中的流程,提交請求在“意大利制造”店鋪銷售商品的審批申請。


意大利制造

如果賣家想要在“意大利制造”商品專賣店銷售商品,則必須符合下面指定的資格要求,以確保高質量標準,并且滿足和達到買家對商品原產地和質量的期望。

請仔細閱讀資格要求列表,如果您認為自己符合所有要求,則可以點擊頁面底部的【請求批準】按鈕來提交申請,以獲取在此店鋪銷售商品的許可。


關于在“意大利制造”店鋪的“手工制品”部分銷售商品的要求

  • 根據與使用“意大利制造”標簽相關的所有適用法律法規要求,“意大利制造”店鋪的“手工制品”部分中推出的商品必須符合以下條件:手工制作,限量生產,并且完全在意大利制造或從經濟上判斷其實質工作或修改是在意大利完成的。

  • 發布和宣傳為“100% 意大利制造”的商品必須是在意大利設計、生產和包裝的,且必須遵守與“100% 意大利制造”原產地名稱的使用相關的所有法律要求。

  • 商品必須是新品;禁止在此店鋪銷售二手或翻新商品。

  • 商品必須屬于 Amazon.com 上的其中一個分類,且必須滿足相關商品分類的具體要求(例如,圖片要求)。


關于在“意大利制造”店鋪的“美食和葡萄酒”部分銷售商品的要求

  • “意大利制造”店鋪的“美食和葡萄酒”部分中推出的商品必須獲得保護聯盟(如 Parmigiano-Reggiano Cheese Consortium 和 Pasta di Gragnano Consortium)認可的原產地命名保護(PDO、IGP、DOCG)認證,或者是專業“意大利制造”食品和葡萄酒運營實體(如 Vinitaly)選中的商品。

  • 商品必須是新品;禁止在此店鋪銷售二手或翻新商品。

  • 商品必須屬于 Amazon.com 上的其中一個分類,且必須滿足相關商品分類的具體要求(例如,圖片要求)。


賣家要求

  • 賣家賬戶必須是活動賬戶且信譽良好。

  • 您必須能夠提供證書或其他相應文檔或信息,以證明您的商品是“意大利制造”和/或“100% 意大利制造”(例如,有關商品及其生產流程和生產規格的證書、致力于保護“意大利制造”商品的協會或行業組織發放的會員證書)。


圖片要求

在對應的風格指南中,您可以找到您的商品分類特定的所有標準的詳細列表。您上傳到亞馬遜的圖片必須符合這些標準,因此,請仔細閱讀風格指南。

下列圖片標準適用于所有商品分類:

  • 圖片應準確展示商品且僅展示所售商品,盡量少使用或不使用支撐物。

  • 主圖片必須采用純白色背景(純白色可與和商品詳情頁面融為一體 - RGB 值為 255、255、255)。

  • 主圖片必須展示實際商品(不能是圖形或插圖),且不得顯示無關配件、可能令買家產生困惑的支撐物、不屬于商品一部分的文字,或邊框/徽標/水印/嵌入圖片。

  • 商品必須占據圖片 85% 或以上的區域(按圖片最長邊計算)。

  • 圖片的高度或寬度應至少為 1,000 像素。滿足此最小尺寸要求可在網站上實現縮放功能。事實證明,縮放功能可以提高銷量。文件的最長邊最小可以為 500 像素。強烈建議使用尺寸一致的圖片。

  • 亞馬遜接受 JPEG (.jpg)、TIFF (.tif) 或 PNG (.png) 文件格式(首選 JPEG)。

  • 商品不得置于人體模型上。

  • 商品必須具有適當的景深,即圖片完全聚焦。

  • 每張主圖片應僅展示商品的一個角度,不得展示其他細節或視角。

  • 商品必須在圖片中清晰可見(例如:如果穿在模特身上,則模特不可采取坐姿)。

  • 圖片不得包含裸體。

  • 必須采用彩色圖片(不能采用黑白圖片)。

如果您能滿足上述所有要求,請點擊下方的【申請批準】按鈕。點擊此按鈕,即表示您確認自己已閱讀上述所有要求并接受您必須滿足所有要求才能在“意大利制造”店鋪銷售商品。

在審核過程中,亞馬遜可能會要求您提供與您的公司和商品相關的其他信息或文檔。亞馬遜有權自行評估您提供的信息,并告知您的請求是否獲得了批準。

申請批準。

Storefront Dedicated to Made in Italy Products

Sellers who want to offer products featured in the Made in Italy storefront must meet the eligibility requirements specified below. These requirements are in place to ensure high quality standards and to meet and maintain customers' expectations regarding the origin and the quality of the products.

To be considered, read the list of product and seller eligibility requirements below. If you believe that you meet all requirements, you can submit a request for approval to sell your products in the Made in Italy storefront by following the process in the "Request approval" section below:


Made in Italy

Sellers who would like to offer products in the storefront dedicated to Made in Italy products must meet the eligibility requirements specified below in order to ensure high-quality standards and to meet and maintain buyers’ expectations regarding the origin and the quality of the products.

Read the list of eligibility requirements carefully and if you believe that you meet all of them, you can submit a request for approval to sell your products in this storefront by clicking the Request approval button at the bOTTOm of the page.


Requirements for selling in the artisanal section of the Made in Italy store

  • The products featured in the artisanal section of the Made in Italy store must be handcrafted or produced in limited quantities, made entirely in Italy or have undergone their last economically justified substantial work or modification in Italy in accordance with all the applicable legal requirements that govern the use of the "Made in Italy" label.

  • The products listed and marketed as "100% Made in Italy" must be designed, manufactured and packaged exclusively in Italy and must comply with all the legal requirements relating to the use of the "100% Made in Italy" denomination of origin.

  • The products must be new; the sale of used or refurbished products is not permitted on this storefront.

  • The products must belong to one of the categories available on Amazon .com and must meet the specific requirements for the relevant product category (e.g. image requirements).


Requirements for selling in the Gourmet food and Wine section of the Made in Italy store

  • The products featured in the Gourmet Food and Wine section of the Made in Italy store must bear protected designation of origin (PDO, IGP, DOCG) certification recognised by a safeguarding consortium (e.g. the Parmigiano-Reggiano Cheese Consortium, the Pasta di Gragnano Consortium) or be selected by specialised Made in Italy food and wine operators (e.g. Vinitaly).

  • The products must be new; the sale of used or refurbished products is not permitted on this storefront.

  • The products must belong to one of the categories available on Amazon.com and must meet the specific requirements for the relevant product category (e.g. image requirements).


Seller Requirements

  • The seller account must be active and in good standing.

  • You must be able to provide certificates or other suitable documentation or information in order to certify that your products are “Made in Italy” and/or are “100% Made in Italy” (e.g. certificates relating to the products and their production process, production specifications, or membership certificates from associations or industry groups dedicated to the protection of Made in Italy products).


Image Requirements

You will find a comprehensive list of all of Amazon’s image standards that are specific to your product category in the corresponding style guide. Please read the style guide carefully as images that you upload to Amazon must conform to these standards.

The following list of image standards is common to all product categories:

  • Images must accurately represent the product and show only the product that is for sale, with minimal or no propping.

  • Main images must have a pure white background (pure white blends in with the Amazon search and item detail pages – RGB values of 255, 255, 255).

  • Main images must show the actual product (not a graphic or illustration) and must NOT show excluded accessories, props that may confuse the customer, text that is not part of the product, or borders/logos/watermarks/inset images.

  • The product must fill 85% or more of the image (in its longest dimension).

  • Images should be 1,000 pixels or larger in either height or width. This minimum size requirement enables the zoom function on the website. Zoom has been proven to enhance sales. The smallest that your file can be is 500 pixels on the longest side. Consistently sized images are strongly recommended.

  • Amazon accepts JPEG (.jpg), TIFF (.tif) or PNG (.png) file formats (JPEG is preferred).

  • Product must not be on a mannequin.

  • Product must have a good depth of field, meaning that the image is completely in focus.

  • Every main image must show one single angle of the product with no alternative details or views.

  • Product must be clearly visible in the image (e.g. if on a model, they should not be sitting).

  • Image must not contain nudity.

  • Image must be in colour (not black and white).


What you do if you believe that you meet all the requirements

If you are able to meet all of the above-mentioned requirements, click the Request approval button below. By clicking this button, you confirm that you have read all the requirements listed above and you accept that you have to meet all of them in order to be eligible to sell on the Made in Italy storefront.

During the review process, Amazon may ask you to provide additional information or documents relating to your business and products. At its sole discretion, Amazon will assess the information provided and will contact you if your request has been approved.

Request Approval.

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特別聲明:以上文章內容僅代表作者本人觀點,不代表ESG跨境電商觀點或立場。如有關于作品內容、版權或其它問題請于作品發表后的30日內與ESG跨境電商聯系。

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