使用 XML 管理亞馬遜商品教程4——圖片輸入數據架構

亞馬遜觀察

2022-03-26

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使用 XML 管理亞馬遜商品教程4——圖片輸入數據架構

發送商品圖片 — 圖片輸入數據架構

描述

圖片類型和用途:

父項 SKU 主圖片：一般僅用于搜索和瀏覽頁面。
子項 SKU 主圖片：用于商品詳情頁面。這必須只顯示正在銷售的商品。
備用圖片：應展示商品的不同側面和/或“主要圖片”中沒有顯示的詳情，或者正在使用的商品。您可為每個 SKU 最多提供 8 張備用圖片。備用視圖在商品詳情頁面顯示為縮略圖，在滾動或者單擊時圖片會放大。
樣品圖片：一些詳情頁面右側顯示的縮略圖，用于展示面料或材料的顏色或近距離特寫。所有子項 SKU 必須提供這些圖片，它們必須僅顯示所銷售的特定顏色/商品的顏色或面料。
主要供應圖片 — 商品主要照片，顯示在“更多賣家報價”頁面。商品照片必須只用于顯示“二手”和“收藏品”狀況。商品圖片應該描述您銷售的商品的特征，并且敘述能夠幫助買家判斷其狀況和值的其他屬性。
供應圖片 -1、-2、-3、-4、-5 — 其他“二手”和“收藏品”的圖片。

注意：在上傳數據處理進程中，圖片必須存儲在不帶密碼保護的 Web 服務器上，以便亞馬遜能找回它們。每個提交的圖片都必須有一個完整的 URL，比如 http://mystore.com/images/1234.jpg。亞馬遜不能訪問存儲在受到保護的 URL (http) 中的圖片，因此一定要確保使用 http。

圖片標準：請查看商品圖片和商品照片了解不同的標準。

XSD

https://images-na.ssl-images-amazon.com/imagesG/01/rainier/help/xsd/release_1_9/ProductImage.xsd

<?xml version="1.0" ?>
<!- Revision="$Revision: #5 $"
-->
<xsd:schema elementFormDefault="qualified">
<xsd:include schemaLocation="amzn-base.xsd" />
<xsd:element name="ProductImage">
<xsd:complexType>
<xsd:sequence>
<xsd:element ref="SKU" />
<xsd:element name="ImageType">
<xsd:simpleType>
<xsd:restriction base="xsd:string">
<xsd:enumeration value="Main" />
<xsd:enumeration value="Swatch" />
<xsd:enumeration value="BKLB" />
<xsd:enumeration value="PT1" />
<xsd:enumeration value="PT2" />
<xsd:enumeration value="PT3" />
<xsd:enumeration value="PT4" />
<xsd:enumeration value="PT5" />
<xsd:enumeration value="PT6" />
<xsd:enumeration value="PT7" />
<xsd:enumeration value="PT8" />
<xsd:enumeration value="Search" />
<xsd:enumeration value="PM01" />
<xsd:enumeration value="MainOfferImage" />
<xsd:enumeration value="OfferImage1" />
<xsd:enumeration value="OfferImage2" />
<xsd:enumeration value="OfferImage3" />
<xsd:enumeration value="OfferImage4" />
<xsd:enumeration value="OfferImage5" />
</xsd:restriction>
</xsd:simpleType>
</xsd:element>
<xsd:element name="ImageLocation" type="xsd:anyURI" minOccurs="0" />
</xsd:sequence>
</xsd:complexType>
</xsd:element>
</xsd:schema>

示例

<?xml version="1.0" encoding="utf-8" ?>
<AmazonEnvelope noNamespaceSchemaLocation="amzn-envelope.xsd">
<Header>
<DocumentVersion>1.01</DocumentVersion>
<MerchantIdentifier>M_SELLER_354577</MerchantIdentifier>
</Header>
<MessageType>商品圖片</MessageType>
<Message>
<MessageID>1</MessageID>
<OperationType>更新</OperationType>
<ProductImage>
<SKU>ASUSVNA1</SKU>
<ImageType>主要</ImageType>
<ImageLocation>http://www.abc.com/images/ASUSVNA1.gif</ImageLocation>
</ProductImage>
</Message>
<Message>
<MessageID>2</MessageID>
<OperationType>更新</OperationType>
<ProductImage>
<SKU>ASUSVNA1987/4G</SKU>
<ImageType>主要</ImageType>
<ImageLocation>http://www.abc.com/images/ASUSVNA1987.jpg</ImageLocation>
</ProductImage>
</Message>
</AmazonEnvelope>

Send Product Images - Image Feed Schema

Description
Image Types and Uses:
Parent SKU main image – Generally used for search and browse pages only.
Child SKU main image – Used for the product detail page. This must only show the product being sold.
Alternate images – Should display different sides of the product and/or details that aren't visible in the MAIN image, or the product in use. You can supply up to eight alternate images for each SKU. Alternate views appear as thumbnails on the product detail page and appear larger upon roll-over or click.
Swatches – Thumbnail images used on the right side of some detail pages for showing a color or close-up of fabric or material. These must exist for all Child SKUs and must show only the color or fabric of the specific color/product being sold.
MainOfferImage – Main listing photo of the product, displayed on the More Buying Choices page. Listing photos will only be displayed for items in Used and Collectible condition. Listing photos should depict particular characteristics of the item you are selling and illustrate special attributes that will help customers determine its condition and value.
OfferImage-1, -2, -3, -4, -5 – Other listing photos of used and collectible items.
Note: During feed processing, images must be stored on a non-password-protected web server so Amazon can retrieve them. Each image submitted must have a full URL, such as http://mystore.com/images/1234.jpg. Amazon cannot access images stored with a secured URL (https) so be sure to use http instead.
Image Standards: See the different standards for product images and listing photos.

XSD
https://images-na.ssl-images-amazon.com/imagesG/01/rainier/help/xsd/release_1_9/ProductImage.xsd
<?xml version="1.0" ?>
<!- Revision="$Revision: #5 $"
-->
<xsd:schema xmlns:xsd="http://www.w3.org/2001/XMLSchema" elementFormDefault="qualified">
<xsd:include schemaLocation="amzn-base.xsd" />
<xsd:element name="ProductImage">
<xsd:complexType>
<xsd:sequence>
<xsd:element ref="SKU" />
<xsd:element name="ImageType">
<xsd:simpleType>
<xsd:restriction base="xsd:string">
<xsd:enumeration value="Main" />
<xsd:enumeration value="Swatch" />
<xsd:enumeration value="BKLB" />
<xsd:enumeration value="PT1" />
<xsd:enumeration value="PT2" />
<xsd:enumeration value="PT3" />
<xsd:enumeration value="PT4" />
<xsd:enumeration value="PT5" />
<xsd:enumeration value="PT6" />
<xsd:enumeration value="PT7" />
<xsd:enumeration value="PT8" />
<xsd:enumeration value="Search" />
<xsd:enumeration value="PM01" />
<xsd:enumeration value="MainOfferImage" />
<xsd:enumeration value="OfferImage1" />
<xsd:enumeration value="OfferImage2" />
<xsd:enumeration value="OfferImage3" />
<xsd:enumeration value="OfferImage4" />
<xsd:enumeration value="OfferImage5" />
</xsd:restriction>
</xsd:simpleType>
</xsd:element>
<xsd:element name="ImageLocation" type="xsd:anyURI" minOccurs="0" />
</xsd:sequence>
</xsd:complexType>
</xsd:element>
</xsd:schema>

Example
<?xml version="1.0" encoding="utf-8" ?>
<AmazonEnvelope xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:noNamespaceSchemaLocation="amzn-envelope.xsd">
<Header>
<DocumentVersion>1.01</DocumentVersion>
<MerchantIdentifier>M_SELLER_354577</MerchantIdentifier>
</Header>
<MessageType>ProductImage</MessageType>
<Message>
<MessageID>1</MessageID>
<OperationType>Update</OperationType>
<ProductImage>
<SKU>ASUSVNA1</SKU>
<ImageType>Main</ImageType>
<ImageLocation>http://www.abc.com/images/ASUSVNA1.gif</ImageLocation>
</ProductImage>
</Message>
<Message>
<MessageID>2</MessageID>
<OperationType>Update</OperationType>
<ProductImage>
<SKU>ASUSVNA1987/4G</SKU>
<ImageType>Main</ImageType>
<ImageLocation>http://www.abc.com/images/ASUSVNA1987.jpg</ImageLocation>
</ProductImage>
</Message>
</AmazonEnvelope>