優惠券精準投放如何運作？

精準投放可幫助您限定優惠券的目標群體。例如，如果您選擇 Prime 買家作為目標群體，則只有 Prime 買家才能在商品詳情頁面和購物車中看到您提供的優惠券。

了解優惠券錯誤

在優惠券開始生效時間前約 6 小時，我們的系統會開始對您的優惠券運行一些驗證規則，以確保它向買家提供合理的價值。這些規則會在您的優惠券有效期間持續執行。如果您優惠券中的一個或多個 ASIN 不符合這些規則中的任意一條，我們就會禁用該 ASIN 上的優惠券，并激活其他通過驗證之 ASIN 上的優惠券。以下是您可能在控制面板上看到的部分錯誤，以及您為糾正這些錯誤可采取的措施。

錯價

優惠券要求您的折扣價格至少比過去 30 天內的最低商品價格低 5%。由于未滿足此規則，該 ASIN 暫時不可添加到您的優惠券。請降低您的商品價格，或創建一個更高折扣的新優惠券。

此錯誤意味著您在過去 30 天的某個時間點出售此 ASIN 的價格低于當前的價格。我們的系統會檢查您在當前價格上提供的優惠券折扣是否高于過去 30 天內最低價格的 5%。如果未通過此次檢查，我們會禁用該 ASIN 上的優惠券，您會看到錯價。

例如：如果您在 20 天前以 30 美元出售某個 ASIN，而現在相同 ASIN 的價格為 60 美元，我們則會要求您將折扣定為在 30 美元的基礎上優惠 5%。這意味著使用優惠券后，您的最高凈折后價格為 28.50 美元（30 美元 * × 0.95）。您今天創建的優惠券必須提供折扣金額，以便買家在使用優惠券后支付的價格不超過 28.50 美元。

如果遇到此錯誤，您可以采取哪些措施？

• 降低商品價格。如果您近期的價格上漲有誤，且通常以 $30 的價格出售該 ASIN，那么您可以將商品的價格降回到 $30。如果優惠券提供的折扣等于或高于 $30 的 5%，我們將自動重新激活針對該 ASIN 的優惠券。

• 為該 ASIN 創建一個新優惠券。優惠券生效后，您將無法更改提供的折扣。如果您想將商品價格保持在當前水平，但在此價格上提供優惠券，請為該 ASIN 創建一個提供合適折扣的新優惠券。在本示例中，您可以提供的最低優惠券折扣是 $31.50 ($60 - $28.50)。

• 受限商品： 優惠券不適用于炸藥、武器和相關商品。例如，槍械配件被認定為可能令人不快或令人反感的商品，因此不能為其提供優惠券。

庫存錯誤

【由于庫存不足，我們暫時將該 ASIN 排除在您的優惠券外。】

此錯誤意味著您沒有足夠的庫存來滿足優惠券可能帶來的客戶需求。出現此情況時，我們會禁用該 ASIN 的優惠券。

如果遇到此錯誤，您可以采取哪些措施？

發送更多庫存。庫存充足時，我們將自動重新激活該 ASIN 上的優惠券。

星級評定低于 3.0

優惠券對商品有以下要求：如果商品有 1-4 條評論，其星級評定不低于 2.5；如果有 5 條以上評論，其星級評定不低于 3.0。此錯誤消息表明相關 ASIN 未滿足此規則。沒有任何評論的商品符合要求。

如果遇到此錯誤，您可以采取哪些措施？

在 ASIN 符合此資格規則后的大約 24 小時后，系統會自動重新激活此 ASIN 的優惠券。

How does coupon targeting work?

Targeting helps you limit the audience of your coupons. For example, if you select Amazon Prime customers as the targeted segment, only Prime customers will see your coupon offering on the product detail page and in their carts.

Note: When a coupon is targeted to a customer segment other than "All Customers," the orange coupon badge will not appear in the search results, for any customers.

Understanding coupon errors

Approximately 6 hours before your coupon start time, our system starts running a number of validation rules on your coupon to make sure it offers a good value to our customers. These rules are continuously enforced throughout the duration your coupon is active. If one or more of the ASINs in your coupon fail any of these rules, we disable the coupon offer on that ASIN and activate the coupon on the rest of the ASINs that pass validation. Here are some of the errors that you might see on your dashboard and what you can do to remedy them.

Pricing error

Coupons require your discounted price to be at least 5% lower than your lowest price in the last 30 days. This ASIN is temporarily excluded from your coupon because this rule is not satisfied. Please lower your price or create a new coupon with a higher discount.

This error means that you were offering this ASIN at a lower price than your current price at some point during the last 30 days. Our system checks to see if the coupon discount you are offering over your current price is higher than 5% over your lowest price in the last 30 days. If this check fails, we disable the coupon on the subject ASIN and you see a pricing error.

For example: If you were selling an ASIN at $30, 20 days ago, and today your price for the same ASIN is $60, we require your discount to be 5% off $30. This means that your highest net discounted price after a coupon can be $28.50 ($30 x 0.95). The coupon that you create today must offer a discount amount so that the highest price a customer pays after applying the coupon is $28.50.

What can you do if you see this error?

• Lower your price. If your recent price increase was a mistake and you normally sell this ASIN at $30, you can lower the product's pricing back to $30. If the coupon is providing a discount equal to or higher than 5% of $30, we will automatically reactivate the coupon on the subject ASIN.

• Create a new coupon for this ASIN. Once a coupon becomes active, it is not possible to change the discount offering. If you want to keep your price at its current level but offer a coupon over this price, create a new coupon for this ASIN with the right discount offer. In this example, the minimum coupon discount you can offer is $31.50 ($60 - $28.50).

• Restricted Product: Explosives, weapons, and related items are not eligible for coupons. For example, gun accessories are identified as potentially embarrassing or offensive product and is not eligible for coupons.

Inventory error

We temporarily excluded this ASIN from your coupon due to insufficient inventory.

This error means that you don't have enough inventory to accommodate the customer demand your coupon might generate. When this happens, we disable the coupon from the subject ASIN.

What can you do if you see this error?

Send in more inventory. We will automatically reactie the coupon offer on this ASIN when you have sufficient inventory.

Star rating is below 3.0

Coupons require a minimum star rating of 2.5 for products with 1-4 reviews and 3.0 for products with 5+ reviews. This error message indicates that the ASIN is not meeting this rule. Products that do not yet have any review are eligible.

What can you do if you see this error?

Coupons for this ASIN would automatically be reactied within approximately 24 hours after the ASIN meets this eligibility rule again.

點擊咨詢現在有哪些新興平臺值得關注 >>>

特別聲明：以上文章內容僅代表作者本人觀點，不代表ESG跨境電商觀點或立場。如有關于作品內容、版權或其它問題請于作品發表后的30日內與ESG跨境電商聯系。