Beijing News (reporter Lu Yifu) on November 14, Amazon China announced in Beijing that the sixth Amazon" overseas shopping festival"had entered" true black five " Great promotion. Different from previous years, this year's Amazon overseas shopping festival lasted longer, opened four stops in the United States, Britain, Japan and Germany, and increased the number of categories and brands Li Yanchuan, vice president of Amazon China, disclosed at the press conference that the sales and order volume of Amazon overseas shopping festival in 2018 reached a record high, and the sales of overseas shopping business achieved double-digit growth year-on-year in the first three quarters of this year. In addition, Amazon's overseas purchase and sales volume doubled year-on-year during the double 11 this year Li Yanchuan said that overseas purchase and prime members are the two engines of Amazon's cross-border e-commerce business in China and Amazon's differentiation advantages in China relying on Amazon's global supply chain capability, Amazon's cross-border e-commerce business in China is highly expected. After the suspension of third-party merchant services on July 18, Amazon's core strategy in China has officially changed to cross-border e-commerce, Kindle e-book reader and e-book, Amazon logistics operation and Amazon cloud computing service (AWS) however, in the Chinese market, Amazon's cross-border e-commerce still faces the challenge of local e-commerce giants. In particular, after Alibaba announced the acquisition of Netease koala earlier, it has firmly occupied the domestic cross-border e-commerce market share. According to the data of the Research Report on China's cross-border e-commerce market in the first half of 2019 released by AI media consulting, in the first half of this year, Netease koala and tmall global ranked second in the industry, with market shares of 27.7% and 25.1% respectively; The market shares of Haidun global (purchased from jingdonghai), vipshop international and xiaohongshu platforms were 13.3%, 9.9% and 6.1% respectively

edited by Xu Chao checked by Li Xiangling

特別聲明：以上文章內(nèi)容僅代表作者本人觀點，不代表ESG跨境電商觀點或立場。如有關于作品內(nèi)容、版權或其它問題請于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。