in recent years, the support of national policies and the favorable environment have enabled the growth of the whole cross-border e-commerce industry. Small and medium-sized enterprises have also set their target markets overseas, and the traditional development of foreign trade has begun to diversify, Many entrepreneurs have also joined the cross-border trade industry, and the most popular is the cross-border e-commerce industry. As the world's largest cross-border e-commerce platform, the proportion of domestic sellers who choose to open stores in Amazon is increasing year by year. What should individuals pay attention to when opening stores in Amazon

I. enterprise business license registration is required

according to Aidou education, Amazon currently only supports business users to register to open stores, and the passing rate of business license of individual businesses is almost zero. Friends who want to engage in cross-border e-commerce can apply for business license in advance. Why Amazon can only allow business users to open stores now is that Amazon has better consumer purchase experience and platform reputation, and the strength and credibility of enterprise users will be better

II. Avoid account Association problems

for the Amazon platform, one person can only open one Amazon store, not more than one person, Once detected, the consequences will be serious. Generally, it is detected that multiple stores are operated by one person. At least one store with low weight will be closed, and at least all stores will be closed directly. Why is it so stipulated? It is still because of the Amazon platform attribute. Amazon attaches importance to the user purchase experience. If one person has more stores, it will lead to the proliferation of goods on the platform, resulting in a vicious competitive environment, which is unfavorable to the development of the platform and other sellers

III. follow-up and infringement

at first, there was no traffic in the store, and it was normal to sell the best-selling products of the same trade, but Amazon was very disgusted with such behavior. On the one hand, it was easy to cause vicious competition, on the other hand, it brought bad comments, and at the same time, it was easy to have infringement, which Amazon did not allow.

if you want to follow up, please be sure to find out whether the other party's products have registered trademarks and appearance patents, especially the products marked with logo. Be sure to check the relevant trademark websites before you follow up.

IV. sales of contraband

if you want to open a store around the world and achieve long-term development, you must understand Amazon's platform rules and never touch the red line of the platform. Some goods are prohibited by Amazon's order, and some can be sold only after obtaining qualification license.

for example, illegal or potentially illegal products, offensive materials and violations of personal privacy are prohibited from sale. Products related to human health and medical supplies need to obtain certain qualifications before they can be sold.

the above is the detailed explanation of the problems that Aidou education needs to pay attention to when novice Xiaobai opens a store in Amazon worldwide. Xiaobian has heard that too many stores are closed illegally due to touching the platform rules. Therefore, if you want to open a store in Amazon worldwide for better development, you must abide by the platform rules.

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