亞馬遜評(píng)論對(duì)于產(chǎn)品的排名和轉(zhuǎn)化起著非常大的影響力，據(jù)數(shù)據(jù)反饋72% 購(gòu)物者在購(gòu)買前都會(huì)去閱讀他們正在查看的產(chǎn)品的評(píng)論，因此正面的亞馬遜評(píng)論會(huì)讓你獲得更多的訂單。

如何獲得更多評(píng)論?我們一起來(lái)了解下亞馬遜請(qǐng)求評(píng)論功能

一、亞馬遜請(qǐng)求評(píng)論功能

亞馬遜【Request a Review】(請(qǐng)求評(píng)論)按鈕，賣家使用此功能在訂單商品送達(dá)日期后的 5 至 30 天內(nèi)請(qǐng)求買家提供評(píng)論，每個(gè)訂單可發(fā)送一次請(qǐng)求。

亞馬遜官方釋義：

1、如果您想請(qǐng)求買家對(duì)特定訂單提供評(píng)論，我們建議您使用【訂單詳情】頁(yè)面上的【請(qǐng)求評(píng)論】功能，而不是通過電子郵件或買家與賣家消息服務(wù)聯(lián)系買家。

2、您使用上述功能請(qǐng)求評(píng)論時(shí)，我們會(huì)在一封電子郵件中同時(shí)請(qǐng)求買家對(duì)訂單提供商品評(píng)論和賣家反饋。這些請(qǐng)求使用標(biāo)準(zhǔn)話術(shù)，且會(huì)自動(dòng)翻譯為買家的首選語(yǔ)言。

使用方法

在亞馬遜后臺(tái)打開訂單詳情頁(yè)，點(diǎn)擊右上角的【請(qǐng)求評(píng)論】按鈕。

【請(qǐng)求評(píng)論】按鈕，每個(gè)訂單僅可使用一次，且只能在訂單送達(dá)日期后 5 至 30 天內(nèi)使用。如果賣家不止一次嘗試提交審核請(qǐng)求，或者對(duì)超出該 5-30 天范圍的訂單使用該功能 , 系統(tǒng)將為賣家顯示錯(cuò)誤 , 不允許該請(qǐng)求。

二、亞馬遜請(qǐng)求評(píng)論模板：

1、個(gè)性化的產(chǎn)品評(píng)論請(qǐng)求模板

這個(gè)亞馬遜產(chǎn)品評(píng)論請(qǐng)求電子郵件模板允許你通過添加你的公司logo、使用自定義變量和設(shè)置篩選條件以將你的消息定位到特定 SKU 或 ISIN，來(lái)根據(jù)你的品牌定制你的消息。

你可以選擇調(diào)整發(fā)送設(shè)置并選擇何時(shí)發(fā)送審核請(qǐng)求，從立即開始，最多 30 天。

這邊建議你在產(chǎn)品交付 2 天后發(fā)送電子郵件。請(qǐng)參閱下面的模板，并隨時(shí)對(duì)其進(jìn)行自定義以符合你品牌的調(diào)性。

郵件主題：

Did Your [[product-name]] Arrive?

Hello there,

We see that your order was delivered. This is a courtesy follow-up to ensure your [[product-name]] is everything you hoped it would be!

We appreciate your business and want to make certain you are 100% satisfied. Please reply to this email if you:

– Have general questions about your product.

– Need help with **using/operating** your product.

Please contact Amazon via the Amazon website if:

– Your order has not arrived (Amazon handles shipping for us).

– Your package arrived damaged.

Customers value reviews written by other customers who purchased this product. We would appreciate it if you wrote a review that reflects your experience with [[product-name]]. You can follow the steps outlined [[product-review-link: on this page]] to submit your review.

Enjoy!

**Signature**

2、亞馬遜的“請(qǐng)求評(píng)論”自動(dòng)化模板

此產(chǎn)品請(qǐng)求模板應(yīng)用了亞馬遜的品牌，并且絕對(duì)符合 TOS。

亞馬遜 FBA 賣家可以使用此模板向已購(gòu)客戶請(qǐng)求產(chǎn)品評(píng)論，從而提升他們?cè)趤嗰R遜 SERP 中的位置。

這封電子郵件建議在交貨日期后的 4 到 30 天內(nèi)發(fā)送。

這個(gè)電子郵件模板有什么好處?

①它通過可點(diǎn)擊的星星吸引用戶的注意力，增加了客戶留下正面評(píng)價(jià)的可能性;

②刪除未訂閱的買家，以免不必要地惹惱他們;

3、亞馬遜產(chǎn)品評(píng)論請(qǐng)求模板+附件/獎(jiǎng)勵(lì)內(nèi)容

此產(chǎn)品評(píng)論請(qǐng)求電子郵件模板允許你使用獎(jiǎng)勵(lì)內(nèi)容(例如電子書、PDF 或任何相關(guān)主題的權(quán)威指南)來(lái)吸引你的亞馬遜買家。

建議你可以在商品發(fā)貨、交付或退回后立即與你的買家聯(lián)系。

提示：請(qǐng)記住讓你的獎(jiǎng)勵(lì)內(nèi)容保持最新。

郵件主題

Your **Ebook/Instruction Guide/Recipe Book/Etc.** is Attached For [[product-name]]

Hello there,

As mentioned on our Amazon sales page, your **Brand Name** purchase includes a **type of attachment such as ebook, instruction guide/etc.**. We have that for you here. Simply click to download and save it to your computer or other device.

Inside, you’ll find:

**List 2 or 3 things that are included in the attachment such as “3 important steps to take before you use your new [[product-name]].”**

Once you read through the attachment, please feel free to reply to this email if you have questions or need assistance with your product.

**Signature**

P.S. If you have 2 or 3 minutes today, please leave a review that reflects your experience with [[product-name]]. You can follow the steps outlined [[product-review-link: on this page]] to

submit your review.

4、以產(chǎn)品信息為特色的產(chǎn)品評(píng)論請(qǐng)求模板

此亞馬遜產(chǎn)品評(píng)論請(qǐng)求模板將允許你發(fā)送有關(guān)你銷售的產(chǎn)品的說(shuō)明和其他使用提示。

它將幫助你創(chuàng)造更好的用戶體驗(yàn)、建立信任并讓客戶更有可能留下來(lái)。

建議只有在交貨時(shí)間少于 X 天時(shí)，你才發(fā)送通知，或者在產(chǎn)品發(fā)貨或退回后立即發(fā)送消息。

可以選擇按 SKU、履行渠道、價(jià)格和其他標(biāo)準(zhǔn)篩選。這一切都有助于使電子郵件更具針對(duì)性和個(gè)性化。

郵件主題：

Helpful information about your new [[product-name]]

Hello there,

Thanks for your recent order.

Before you use your new [[product-name]] for the first time, take just a moment to read these **instructions/safety guidelines/usage tips/helpful hints/etc.** They will help ensure you have the best experience possible.

**INSERT INFORMATION YOUR CUSTOMERS NEED TO KNOW RIGHT AWAY BEFORE USING THE PRODUCT.**

**This might be clarification on issues many customers get confused about, feature use tips, etc.

Examples include:

Be sure to wash your new water bottle in hot water and rinse it thoroughly before drinking from it to eliminate the plastic taste.

The brackets on your car storage bag may not line up with your headrest posts. This is not a defect. Simply turn the brackets until they align with your headrest.**

Once you follow these simple steps, you’ll be able to use your [[product-name]] and all its features to the fullest.

Have questions? Simply reply to this email and we’ll respond quickly with the answers you need.

Enjoy!

**Signature**

P.S. We would appreciate it if you wrote a review that reflects your experience with [[product-name]]. You can follow the steps outlined [[product-review-link: on this page]] to submit your review

以上是亞馬遜請(qǐng)求評(píng)論的介紹，希望能幫助到各位賣家！

(文中部分素材來(lái)源于網(wǎng)絡(luò)，如有侵權(quán)聯(lián)系客服)

點(diǎn)擊咨詢現(xiàn)在有哪些新興平臺(tái)值得關(guān)注 >>>

特別聲明：以上文章內(nèi)容僅代表作者本人觀點(diǎn)，不代表ESG跨境電商觀點(diǎn)或立場(chǎng)。如有關(guān)于作品內(nèi)容、版權(quán)或其它問題請(qǐng)于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。