wish產品規范:wish平臺哪些是必填的產品屬性?
在 Wish 平臺上傳產品時,以下屬性是必填項:
主圖 URL
價格
產品名稱
庫存數量
配送
標簽
父唯一 ID*
唯一 ID/SKU
描述
主圖 URL
類型:URL
產品照片的 URL。直接鏈接至圖片,而非其所在頁面。可接受 JPEG 或 GIF 格式。不得包含公司徽標、名稱、促銷或其他標識性文本。圖片的像素至少為 100 x 100。不得包含任何顯示為“未找到圖片”的無效圖片。我們不接受以 https:// 開頭的圖片 URL。如果您在查找或復制圖片 URL 上遇到問題,請查看此篇文章尋求幫助。
示例:
可接受:http://www.yourwebsite.com/images/7324204/3
可接受:http://www.yourwebsite.com/images/dress.jpg
不可接受:https://www.your website.com/images/7324204/3
不可接受:http://www.yourwebsite.com/images/dresses.html
價格
類型:價格
輸入美元價格。產品在 Wish.com 上顯示的價格,不含額外文本。用戶將以此價格購買產品。
示例:
可接受:$100.99
可接受:10.99
不可接受:$49.99 + S/H
產品名稱
類型:字符串
請使用以下模板編輯您的產品名稱:主品牌+副品牌,系列或產品名稱+至多3個關鍵屬性+通用的產品品類。產品名稱必須清晰、簡潔,并且能夠準確描述所售產品。此模板有助于用戶識別您的產品。
示例:
可接受:Nikon D5100 DSLR Camera (Body Only) USA MODEL
可接受:Sony VAIO 15" Laptop
不可接受:Best Price!!! ***CHEAP*** Baby Stroller!!!
數量
類型:整數
該 SKU 的庫存數量。請為 Wish 指定庫存設置庫存緩沖。
示例:
可接受:1200
可接受:0
可接受:4
不可接受:In stock
不可接受:Out of Stock
運費
類型:價格
輸入美元價格。每個產品的預估陸運運費。這是 Wish 就商戶配送此產品而向商戶支付的金額。運費里不得包含任何其他文本。
示例:
可接受:4.00
可接受:$4.99
不可接受:$4.99 + S/H
標簽
類型:字符串
為產品信息文件中的每個產品設置的無等級之分的關鍵詞或術語。此類元數據有助于描述產品并對其進行分類,且便于在 Wish.com 瀏覽或搜索時再次找到。標簽應用逗號分隔,但切勿在單個標簽中使用逗號。每個產品最多可添加 10 個標簽,如果添加的標簽超過 10 個,產品將無法上傳。
示例:
可接受:Gaming、Toys & Games、Hello Kitty、Hello Kitty Backpack、Backpacks
可接受:Women's Fashion、Jewelry & Watches
可接受:Men's Fashion、Suits、Mafia、Silk Tie、Ties
不可接受:Clearance Items
不可接受:Cheap Cheap Cheap
不可接受(標簽過多):Fashion, Suits, Ties, Silk Ties, Men's Suits, Italian Made Suits, Italian, Men's Fashion, Hand Crafted, Silk, High Quality
父唯一 ID/父 SKU
類型:字符串
父唯一 ID 可用于識別某件產品。一個產品可以包含多個產品(變體),因此可以包含多個行。父唯一 ID 可將同一個產品詳情頁中的所有尺寸和/或顏色變體分到一組。在此后上傳產品信息文件時,如對該組內的產品做任何更新,請使用相同的父唯一 ID。Wish.com 系統使用此父唯一 ID 來識別、跟蹤、更新和報告產品。
*請注意:如果您上傳的產品包含變體,則必須填寫父唯一 ID。如果在創建帶有變體的產品信息文件時需要幫助,請查閱本指南。
示例:
可接受:TG-088
可接受:HSC0424PP
可接受:112123343455432
不可接受:2
不可接受:包含50個或更多字符
唯一 ID/SKU
類型:字符串
請提供您內部使用的用于標識產品的唯一 ID/SKU。此字段代表產品的單個變體(尺碼和/或顏色)。唯一 ID 旨在用于區分一個產品詳情頁中的各個變體,通常是尺寸和/或顏色變體。在今后的產品信息文件中對變體做任何更新時,請確保使用同一個唯一 ID。Wish.com 系統使用此唯一 ID 來識別、追蹤、更新和報告該產品變體。注意:必須少于50字符
示例:
可接受:TG-088_Mint_XS
可接受:HSC0424PP1
可接受:112123343455432-XXL
不可接受:2
不可接受:包含50個或更多字符
描述
類型:字符串
產品的詳細描述。長度限制為4000字符,且僅有150字符會展示在初始搜索頁面。不得包含任何 HTML 碼、店鋪政策細節、店鋪特定的其他術語或多行文本。換行字符(如“enter”或“return”)將導致文件出現問題。在服裝產品的描述中提供尺碼、版型和尺寸等信息有助于用戶了解產品。
示例:
可接受:This Hello Kitty ruffled dress is 100% cotton and fits true to size.
不可接受:This < b>Hello Kitty ruffled dress< /b> is 100% cotton and < i>fits true to size< /i>.
What Attributes Are Required For Products?
The following attributes are required in order to list your product on Wish:
Main Image URL
Type: URL
URL of a photo of your product. Link directly to the image, not the page where it is located. We accept JPEG or GIF format. Do not include company logos or names or promotional or other identifying text. Images should be at least 100 x 100 pixels in size. Do not include any "image not found" images. We do not accept image URLs that begin with https://. Check out this article if you need help finding and copying an image URL.
Examples:Price
Type: Price
Enter price in US Dollars ($). The price of your product that will be displayed on Wish.com, without additional text. This is how much the customer will pay for the product.
Examples:Product Name
Type: String
Use the following template to build your product names: Main brand + Sub-brand, family or product name + Up to 3 key attributes + Generic product type. Product Names must be clear and concise and should also be descriptive of the product being sold. This template will help consumers identifying your product.
Examples:Quantity
Type: Integer
Number of this SKU that are in stock. Please use inventory buffering for Wish specified inventory.
Examples:Shipping
Type: Price
Enter price in US Dollars ($). Estimated GROUND shipping cost per product. This is what Wish pays the Merchant for shipping the product. Should not contain any additional text.
Examples:Tags
Type: String
Non-hierarchical keyword or term assigned to each product in your feed. This kind of metadata helps describe an item and allows it to be categorized and found again by browsing on Wish.com. Tags should be comma separated, but do NOT use commas in individual tags. There is a maximum of 10 tags allowed per product, if you add more than 10 the product will fail to upload.
Examples:Parent Unique Id/Parent SKU
Type: String
The Parent Unique Id identifies one product. A product can be comprised of multiple items (variations) and therefore multiple rows. The Parent Unique Id groups all size and/or color variations within a single product listing. Please keep the same Parent Unique Id for any updates to this item in future feeds. Wish.com's system uses this Parent Unique Id to identify, track, update, and report on this item.
*Note: The Parent Unique Id is required if you're uploading a product with variations. Check out this guide if you need help creating a feed with variations.
Examples:Unique Id/SKU
Type: String
Provide the Unique Id/SKU you use internally to identify this item. This represents a single item/variation (size and/or color) of your product. The Unique Id serves to identify the variations within one item listing (product). These variations are generally size and/or color variations. Please keep this same Unique Id for any updates to this item variation in future feeds. .com's system uses this Unique Id to identify, track, update, and report on this item variation. Note: Must be under 50 characters
Examples:Description
Type: String
A detailed description of your product. Limit of 4,000 characters, and only the first 150 characters are displayed on the initial search page. Do not include any HTML code, details about store policies, other store-specific language or multiple lines. 'New line' characters (such as 'enter' or 'return') will cause problems with your file. Information about size, fit, and measurements are helpful for apparel items.
Examples:
Acceptable: This Hello Kitty ruffled dress is 100% cotton and fits true to size.
Unacceptable: This < b>Hello Kitty ruffled dress< /b> is 100% cotton and < i>fits true to size< /i>.
Acceptable: TG-088_Mint_XS
Acceptable: HSC0424PP1
Acceptable: 112123343455432-XXL
Unacceptable: 2
Unacceptable: anything 50 characters or more
Acceptable: TG-088
Acceptable: HSC0424PP
Acceptable: 112123343455432
Unacceptable: 2
Unacceptable: anything 50 characters or more
Acceptable: Gaming, Toys & Games, Hello Kitty, Hello Kitty Backpack, Backpacks
Acceptable: Women's Fashion, Jewelry & Watches
Acceptable: Men's Fashion, Suits, Mafia, Silk Tie, Ties
Unacceptable: Clearance Items
Unacceptable: Cheap Cheap Cheap
Unacceptable (Too many tags): Fashion, Suits, Ties, Silk Ties, Men's Suits, Italian Made Suits, Italian, Men's Fashion, Hand Crafted, Silk, High Quality
Acceptable: 4.00
Acceptable: $4.99
Unacceptable: $4.99 + S/H
Acceptable: 1200
Acceptable: 0
Acceptable: 4
Unacceptable: In stock
Unacceptable: Out of Stock
Acceptable: Nikon D5100 DSLR Camera (Body Only) USA MODEL
Acceptable: Sony VAIO 15" Laptop
Unacceptable: Best Price!!! ***CHEAP*** Baby Stroller!!!
Acceptable: $100.99
Acceptable: 10.99
Unacceptable: $49.99 + S/H
Acceptable: http://www.yourwebsite.com/images/7324204/3
Acceptable: http://www.yourwebsite.com/images/dress.jpg
Unacceptable: https://www.your website.com/images/7324204/3
Unacceptable: http://www.yourwebsite.com/images/dresses.html
Main Image URL
Price
Product Name
Quantity
Shipping
Tags
Parent Unique Id*
Unique ID/SKU
Description
特別聲明:以上文章內容僅代表作者本人觀點,不代表ESG跨境電商觀點或立場。如有關于作品內容、版權或其它問題請于作品發表后的30日內與ESG跨境電商聯系。
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