wish平臺哪些產品屬性是可選項？

wish觀察

2022-03-26

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wish平臺哪些產品屬性是可選項？

哪些產品屬性是可選項？

在 Wish 平臺創建產品列表時，以下屬性不是必填項。但您可以選擇添加以下屬性，以完善在 Wish 平臺售賣的產品的信息：

MSRP
品牌
登錄頁面 URL
輔圖 URL
通用產品代碼
父唯一 ID/父 SKU
尺碼
顏色
配送時長

MSRP

類型：價格

您可以在產品信息頁面提供參考價格（“MSRP”）。MSRP 部分并非必填項。但如果商戶選擇在此項填入數值，則該數值必須符合“2.13 產品參考價格政策”的要求。

具體來說，參考價格必須真實且不具誤導性。如果您決定在 MSRP 部分提供參考價格，請確保該價格符合以下條件：(i) 該價格針對的是相同的產品；(ii) 商戶在近期合理的一段時間內使用過該價格；(iii) 商戶曾以此價格售出過產品。點擊此處了解更多詳情。

示例：

可接受：$19.00
可接受：19.99
不可接受：19.99 + S/H

品牌

手動添加：

類型：字符串

說明：請提供所售產品的品牌名稱。

產品必須是正品，并由品牌所有者直接制造。例如，Apple 是 iPhone 或 iPad 的品牌名。但對于不是由 Apple 制造的 iPhone 手機殼，Apple 則不是其品牌名。您可以訪問品牌目錄，查看可供選擇的品牌列表或申請添加新品牌。

示例：

可接受：Nike

通過 CSV 或 API：

有關詳細信息，請點擊此處查看常見問題解答。

登錄頁面 URL

類型：URL
您的網站上包含相關產品的詳細信息和購買按鈕的 URL。如有需要，請在跳轉 URL 的末尾加上分析跟蹤代碼。目前不支持以 https:// 開頭的 URL。

示例：

可接受：http://www.amazon.com/gp/product/B008PE00DA/ref=s9_simh_gw_p193_d0_i3?ref=
不可接受：https://www.wish.com/c/509e9ebeb23b1e5240d253

輔圖 URL

類型：URL
產品照片的 URL。該 URL 應直接鏈接至圖片，而不是其所在的頁面。圖片 URL（默認圖片）的規則同樣對此適用。商戶最多可以指定20張圖片，圖片之間用“|”符號分隔。

示例：

可接受：http://www.yourwebsite.com/images/7324204/3
可接受：http://www.yourwebsite.com/images/dress.jpg
不可接受：https://www.your website.com/images/7324204/3
不可接受：http://www.yourwebsite.com/images/dresses.html

通用產品代碼

類型：字符串
由 12 位數字組成的通用產品代碼（UPC），不包含字母或其他字符。該代碼是條形碼形式，用于追蹤店內商品，以及在銷售時用于商品掃描。

示例：

可接受：716393133224
不可接受：asdf884445ds

父唯一 ID/父 SKU

類型：字符串
父唯一 ID 用于識別產品。一個產品可能包含多個變體，因此會有很多行。父唯一 ID 將一個產品列表中的所有尺碼和/或顏色的變體歸為一組。在此后上傳批量編輯文件時，如對該組內的產品做任何更新，請使用相同的父唯一 ID。Wish.com 系統使用此父唯一 ID 來識別、追蹤、更新和報告該產品。

請注意：如果您上傳的產品包含變體，則您必須提供父唯一 ID。如果您在創建包含變體的批量編輯文件時需要幫助，請點擊此處查看相關文章。

示例：

可接受：TG-088
可接受：HSC0424PP
可接受：112123343455432
不可接受：2
不可接受：包含50個或更多字符

尺碼

類型：字符串
產品尺碼，適用于服裝、鞋類或首飾類產品。在批量編輯文件中，每個尺碼的變體必須設置獨立的行，并填寫對應的唯一 SKU 編號及庫存數量。此項必須填寫數字（如1、1.25、1.5、1.75、2、2.25、2.5……等）或尺碼（如“XXXS”、“XXS”、“XS”、“S”、“M”、“L”、“XL”、“XXL”、“XXXL”、“XXXXL”、“4XL”、“5XL”、“Single”、“Twin”、“Double”、“Full”、“Queen”、“King”、“Super King”或“California King”）。您可以點擊此處查看尺碼規范。

示例：

可接受：S
可接受：XXL
可接受：6
Acceptable: 6.5
Unacceptable: small
Unacceptable: S, M

顏色

Type: String
The color of the product, especially as it pertains to apparel or jewelry. Each color variation must be its own row in the feed, have its own unique SKU, and its own inventory level. If you would like to have it show two colors (eg "black and red"), simply separate the colors by "&" (eg "black & red"). Note: not to be confused with products having two different colored variations. The name of the color must be in the list of currently accepted colors found here.

Examples:

Acceptable: red
Acceptable: black & blue
Unacceptable: red, blue
Unacceptable: black & blue & green

配送時長

Type: String
The amount of time it takes for the shipment to reach the buyer. Please also factor in the time it will take to fulfill and ship the item. Provide a time range in number of days. Lower bound cannot be less than 2 days.

Examples:

Acceptable: 2-5
Acceptable: 7-21
不可接受：1-2
不可接受：0

What Are The Optional Attributes For Products?
The following attributes are not required in order to list your product on Wish. You may choose to add these attributes to increase the quality of your products on Wish:
MSRP
Brand
Landing Page URL
Extra Image URL
UPC
Parent Unique ID/Parent SKU
Size
Color
Shipping Time
MSRP
Type: Price
Listings include a field for a reference price (“MSRP Field”). Merchants are not required to provide a value for the MSRP Field. If Merchants choose to provide a value for the MSRP Field (a “Reference Price”), each Reference Price must comply with the 2.13 Product Reference Price Policy.
Specifically, Reference Prices must be truthful and not misleading. If you decide to post a Reference Price in the MSRP field, ensure that it is (i) for an identical item; (ii) a price that you recently used for a reasonable amount of time; (iii) a price at which sales were made. Learn More.

Examples:
Acceptable: $19.00
Acceptable: 19.99
Unacceptable: 19.99 + S/H
Brand
Manually:
Type: String
Description: Provide the product brand name of the product being sold.
The product must be authentic and directly manufactured by the brand owner. For example, Apple is the Brand of iPhone or iPad but Apple is not the Brand of an iPhone case not manufactured by Apple. Visit Brand Directory to view a list of brands to select from or request a new brand to be added.
Examples:
Acceptable: Nike
via CSV or API:
Please see this FAQ for details.
Landing Page URL
Type: URL
URL on your website containing the product detail and buy button for the applicable product. Please append analytics tracking codes at the end of your click-out URLs if applicable. We do not accept URLs that begin with https://.

Examples:
Acceptable: http://www.amazon.com/gp/product/B008PE00DA/ref=s9_simh_gw_p193_d0_i3?ref=wish
Unacceptable: https://www.wish.com/c/509e9ebeb23b1e5240d253
Extra Image URL
Type: URL
URL of a photo of your product. Link directly to the image, not the page where it is located. Same rules apply as Image URL (Default Image). You can specify up to 20 images separated by the character '|'.

Examples:
Acceptable: http://www.yourwebsite.com/images/7324204/3
Acceptable: http://www.yourwebsite.com/images/dress.jpg
Unacceptable: https://www.your website.com/images/7324204/3
Unacceptable: http://www.yourwebsite.com/images/dresses.html
UPC
Type: String
12-digit Universal Product Codes (UPC) contains no letters or other characters. A barcode symbology used for tracking trade items in stores and scanning them at the point of sale.

Examples:
Acceptable: 716393133224
Unacceptable: asdf884445ds
Parent Unique Id/Parent SKU
Type: String
The Parent Unique Id identifies one product. A product can be comprised of multiple items (variations) and therefore multiple rows. The Parent Unique Id groups all size and/or color variations within a single product listing. Please keep the same Parent Unique Id for any updates to this item in future feeds. Wish.com's system uses this Parent Unique Id to identify, track, update, and report on this item.

Note: The Parent Unique Id is required if you're uploading a product with variations. Please see this article if you need help creating a feed with variations.

Examples:
Acceptable: TG-088
Acceptable: HSC0424PP
Acceptable: 112123343455432
Unacceptable: 2
Unacceptable: anything 50 characters or more
Size
Type: String
The size of the product, especially as it pertains to apparel, footwear, or jewelry. Each size variation must be its own row in the feed, have its own unique SKU, and its own inventory level. It must be either a number like 1, 1.25, 1.5, 1.75, 2, 2.25, 2.5..., or one of "XXXS", "XXS", "XS", "S", "M", "L", "XL", "XXL", "XXXL", "XXXXL", "4XL", "5XL", "Single", "Twin", "Double", "Full", "Queen", "King", "Super King" or "California King". Sizing specifications can be found here.

Examples:
Acceptable: S
Acceptable: XXL
Acceptable: 6
Acceptable: 6.5
Unacceptable: small
Unacceptable: S, M
Color
Type: String
The color of the product, especially as it pertains to apparel or jewelry. Each color variation must be its own row in the feed, have its own unique SKU, and its own inventory level. If you would like to have it show two colors (eg "black and red"), simply separate the colors by "&" (eg "black & red"). Note: not to be confused with products having two different colored variations. The name of the color must be in the list of currently accepted colors found here.

Examples:
Acceptable: red
Acceptable: black & blue
Unacceptable: red, blue
Unacceptable: black & blue & green
Shipping Time
Type: String
The amount of time it takes for the shipment to reach the buyer. Please also factor in the time it will take to fulfill and ship the item. Provide a time range in number of days. Lower bound cannot be less than 2 days.

Examples:
Acceptable: 2-5
Acceptable: 7-21
Unacceptable: 1-2
Unacceptable: 0