Shopify平臺使用 Exchange 市場購買商店后步驟和提示

shopify新聞

2022-03-28

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使用 Exchange 市場購買商店后，您便基本可以開始運營。以下是一些后續步驟以及有關獲取支持、拓展業務和推動銷售的一些提示。

面向新店主的提示

使用 Exchange 市場購買商店后，您便基本可以開始運營。以下是一些后續步驟以及有關獲取支持、拓展業務和推動銷售的一些提示。

本頁相關主題

開始使用
推廣您的業務
獲取支持

開始使用

購買商店后，您可以根據自身需求對其進行自定義。查看商店和設置，并進行所需的任何更新。可通過執行以下步驟開始操作：

登錄您的賬戶并選擇一個套餐。首次以新店主的身份登錄時，系統會提示您選擇套餐。
設置支付方式并輸入您的銀行信息以獲得付款。
查看您的員工以刪除任何不必要的員工。如果賣家向您提供了對此銷售的支持，您可能需要暫時保留其員工登錄信息。
查看您的商店設置，其中包括您的業務、商店管理和發貨設置。
自定義您的和頁面。
更新您的政策。

推廣您的業務

直到您對在線商店的外觀感到滿意后，請開始考慮如何拓展業務。請制定一個營銷計劃，以有效地推廣您的業務。

由于您已接手現有業務，因此您可以先評估當前狀態：

查看營銷報告和 Shopify 中的其他報告，了解您商店的業績。如果之前已啟用 Google Analytics，則同時查看商店的此報告。
進行額外的研究，例如通過 Email 發送客戶調查。這可以幫助您深入了解當前客戶群。

設定目標，以便可以分析營銷計劃的影響。新購買的商店可能具有以下目標：

在 4 月內將減少 15%。
在下個月前獲取 100 個新的電子郵件訂閱者。
在 8 個月內將您的平均訂單金額增加 20%。

如果您在制定目標時遇到問題，請考慮注冊參加 Shopify Compass 的免費課程與Daymond John 一起設定目標。

獲取支持

賣家的支持

賣家可能會提供個人支持，這是一項寶貴的資產。如果您的購買內容包含賣家的個人支持，請抓住機會，通過詢問以下問題來了解有關商店的詳細信息：

此商店的品牌故事、使命和愿景是什么？
您能告訴我有關買家的信息嗎？
您犯過的最大錯誤是什么？您從中吸取了什么教訓？
您可以向我介紹您的供應商以及任何其他相關聯系人嗎？
您用于經營商店的工具是什么？您推薦使用哪些應用？
您對拓展和推廣業務的方式有何看法？

Shopify 支持

您可以隨時聯系 Shofy 支持，以獲取有關設置或擴展商店的幫助。如果您想獲得業務方面的更多支持，請查看其他資源，例如：

Shopify 社區
Shopify 博客
Shopify Learn

您新購買的商店可能符合買家成功計劃條件。該計劃為期兩周時間，買家成功專家會幫助您進行成功設置。若要詳細了解該計劃和有關資格的信息，請聯系<a0/exchange-support@shopify.com。

Tips for new business owners
After you buy a business using Exchange Marketplace, you're almost ready to go. Here are a few next steps and some tips to get support, grow your business, and make sales.

On this page
Getting started
Marketing your business
Getting support
Getting started
When you buy a business, you can customize it however you want. Review the store and the settings, and make updates wherever needed. Here are some steps you can start with:
Log in to your account and choose a plan. The first time you log in as the new business owner, you're prompted to select a plan.
Set up payments and enter your banking information to get paid.
Review your staff to remove any unnecessary staff. If the seller has offered you support for this sale, then you might want to keep their staff login for now.
Review your store setup, which includes your business, store management, and shipping settings.
Customize your online store and pages.
Update your policies.

Marketing your business
When you're happy with the look and feel of your online store, start thinking about growing the business. Develop a marketing plan to market your business effectively.
Since you've taken over an existing business, you can start by evaluating your current state:
Review marketing reports, and other reports in Shopify for insights on how your store is performing. If previously enabled, then review the store’s Google Analytics, too.
Engage in extra research, such as sending out a customer survey through Shopify Email. This can help you find out more about your current customer base.
Set goals so that you can analyze the impact of your marketing plan. A newly-purchased business might have goals like:
Reduce abandoned carts by 15% in 4 months.
Get 100 new email subscribers by next month.
Increase your average order value by 20% in 8 months.
If you're having trouble coming up with goals, then consider signing up for the free Goal Setting with Daymond John course on Shopify Learn.

Getting support

Support from the seller
Sellers might offer personal support, which is a valuable asset. If your purchase includes personal support from the seller, then take the opportunity to learn more about the business by asking questions like:
What's the brand story, mission, and vision of this business?
Can you tell me about your buyers?
What were the biggest mistakes you made and learned from?
Can you introduce me to your suppliers, and any other relevant contacts?
What tools do you use to run the store? What apps do you recommend?
What are your thoughts on how to grow and market the business?

Support from Shopify
You can contact Shopify Support anytime for help with setting up or growing your store. If you want more support with your business, then check out additional resources such as:
Shopify Community
Shopify Blog
Shopify Learn
Your newly purchased business might be eligible for the Buyer Success gram. The program involves a two-week period where Buyer Success Specialists assist you with getting set up for success. To learn more about the program and for information about eligibility, contact exchange-support@shopify.com.