消費類電子商品的名稱該如何設置？亞馬遜為您解答

亞馬遜觀察

2022-03-26

1060

好的商品名稱應該具有足夠的描述性，要讓買家只看到名稱就會做出購買決定。為新商品創建商品名稱時，請遵循以下指南

消費類電子商品的名稱

好的商品名稱應該具有足夠的描述性，要讓買家只看到名稱就會做出購買決定。為新商品創建商品名稱時，請遵循以下指南

重要：：某些子分類對【商品名稱】有額外要求。有關更多信息，請查看子分類規范。

一般而言，應在此訂單中提供商品信息：品牌名稱、系列名稱、型號名稱、商品類別（［耳機、］［可充電電池］等）以及尺寸、顏色或裝運箱數量，放在圓括號中并以逗號隔開。例如：［（黑色，5.3 英尺，6 件套）］
[品牌] + [系列] + [型號] + [商品] +（[尺寸], [顏色], [裝運箱數量]）
僅在需要時包括型號（電纜連接、空白介質等，為了與同類商品區分開來時通常需要這些信息）
僅在為了與同類商品區分開來時才在商品名稱中包括尺寸信息：

魔聲 HDMI-X 電纜（3 米）
魔聲 HDMI-X 電纜（5 米）

如果以上電纜僅具有一種長度，則只需將商品名稱設置為［ “魔聲 HDMI-X 電纜”。］
每個單詞的首字母均需大寫（首字母大寫）
商品名稱不得超過 200 個字符（因商品分類而異）
以數字符號的形式寫出所有數字，例如［ triple.fi 10 pro ］或［ 2 通道互聯］

所有消費類電子商品名稱均應包含以下信息：

大多數消費類電子商品

[品牌] + [系列名稱] + [型號名稱] + [型號（如適用）] + [商品] +“附” [獨有信息*（如適用）] +（[顏色], [件數（如適用])

空白介質商品

[品牌] + [系列名稱] + [型號名稱] + [型號（如適用）] + [容量] + [寫入速度] + [格式（例如 DVD-RW）] + [件數]

*獨有信息是指令商品區別于同品牌其他商品的信息，除了型號名稱或型號外，同品牌其他商品的名稱中所包含的所有其他信息完全相同。何時使用獨有信息的示例：

Ultimate Ears Triple.fi 10 Pro 耳機（炮銅藍)
Ultimate Ears Triple.fi 10 Pro 耳機，附 Roadie 耳機收納盒（炮銅藍）

除了其中一件商品隨附［ Roadie 耳機收納盒］而另一件沒有之外，兩個 ASIN 完全相同，所以我們需要在商品名稱中注明“Roadie 耳機收納盒”。如果此耳機的所有型號全都隨附耳機收納盒，那么商品名稱中將不會特意說明（我們會在“隨附配件”要點中予以說明）。

非常規商品名稱

創建新商品名稱時，請勿包含以下信息：

庫存編號或 UPC
促銷詞匯，例如［ “免費”、］［ “獎勵”、］［ “獨家銷售” ］或［ “僅售 XX 美元” ］
實際上不屬于商品商標名稱的營銷詞匯

示例：［ “時尚輕巧 Fontopia 耳機” ］應僅設置為［ “Fontopia 耳機”。］
您可以在商品描述和要點中展示商品的優點和功能信息。

Titles in Consumer Electronics
A good title should be descriptive enough for a customer to make the purchase based on information on the title alone. Follow these guidelines when creating a title for your new products:
Important: Some subcategories have additional requirements for Titles. Review the Subcategory Specifications for more information.
In general, include product information in this order: brand name, series name, model name, what the product is ("Headphones," "Rechargeable Batteries," and so on), and measurements, color or case quantity in parentheses and separated by commas. For example: "(Black, 5.3 feet, Set of 6)"
[Brand] + [Series] + [Model] + [Product] + ([measurements], [color], [case qty])
Include model number only when necessary (cable interconnects, blank media, etc. may often need this to distinguish from similar products)
Only include size information in Titles when it differentiates the Item from similar Items:
Monster HDMI-X Cable (3 meters)
Monster HDMI-X Cable (5 meters)
If the above cable only came in one length, it would simply read "Monster HDMI-X Cable."
Capitalize the first letter of each word (Title Case)
Limit titles to 200 characters (can vary by product category)
Write all numbers as numerals, for example "triple.fi 10 pro" or "2-Channel Interconnect"
All Consumer Electronics titles should contain the following elements.
Most Electronics Products
[Brand] + [Series Name] + [Model Name] + [Model Number (if app)] + [Product] + "with" [Unique Thing* (if app)] + ([color], [#-pack (if app)])
Blank Media Products
[Brand] + [Series Name] + [Model Name] + [Model Number (if app)] + [Capacity] + [Write Speed] + [Format (i.e., DVD-RW)] + [# pack]
*A Unique Thing is something that makes the product different from other products from the same brand that have identical information for all other Title content other than Model Name or Number. Example of when to use Unique Thing:
Ultimate Ears Triple.fi 10 Pro Earphones (Gun Metal Blue)
Ultimate Ears Triple.fi 10 Pro Earphones with Roadie Case (Gun Metal Blue)
We carry two ASINs that are completely identical except one is packaged with a "Roadie Case" and the other is not, therefore we mention the roadie case in the title. If all models of this headphone came with a case, the title wouldn't mention it (we'd mention it in the bullet for included accessories).
Unconventional Titles
When creating a new title, do not include these elements:
Stock numbers or UPCs
Promotional terms like "Free," "Bonus," "Exclusive," or "A $XX Value"
Marketing terms that are not actually part of the product's trademarked name
Example: "Stylish Lightweight Fontopia Headphones" should only read "Fontopia Headphones."
You can display feature and benefit information in the product description and bullets.