亞馬遜賣家如何創建照明類商品名稱？

亞馬遜觀察

2022-03-26

844

買家訪問詳情頁面時，首先看到的是您的商品名稱。?您的商品名稱是否為買家提供了正確的信息？他們是否繼續瀏覽您的詳情頁面？

照明類商品名稱

買家訪問詳情頁面時，首先看到的是您的商品名稱。您的商品名稱是否為買家提供了正確的信息？他們是否繼續瀏覽您的詳情頁面？

根據商品名稱中的字詞在搜索結果中顯示您的商品。簡潔相關的商品名稱將提高商品的瀏覽量。務必檢查商品名稱的格式一致性和準確性。

* 當您發布子項商品時，請充分描述每項商品，以確保它們出現在瀏覽和搜索結果中。商品名稱中的每個單字自身是可供搜索的。例如，假設您的商品名稱是“球型 5210801 節能臺燈，黑色”。因為名稱很詳細，所以在您增加額外詞語之前，該商品已經有很好的搜索詞了。

根據下列指南創建商品名稱，留下良好的第一印象

創建出色名稱的小竅門

建議	不建議
每個單詞的首字母大寫（但須參考“不建議”中的例外情況）使用阿拉伯數字（2，而不是二）避免使用破折號，用逗號對于捆綁商品，請用括號注明價值，如（x 包）保持簡短，但包含重要信息最多 50 個字符注意：請只包含標準文本。輸入 1 高位 ASCII字符（?、?、? 等）否則其他特殊字符不予支持。	請勿包含價格和數量請勿使用“全部大寫”。請勿大寫：連接詞（and、or、for）冠詞（the、a、an）介詞少于五個字母（in、on、over、with 等）請勿包含賣家信息請勿包含促銷訊息，如“甩賣”或“免運費”（使用“促銷”來包含訊息）請勿用賣家名稱做品牌貨廠家信息，除非您的商品是私家品牌。請勿在列表里包含符號（如！* $ ?) 請勿包含主觀評價，如“熱銷商品”或“暢銷商品”

建議

不建議

每個單詞的首字母大寫（但須參考“不建議”中的例外情況）
使用阿拉伯數字（2，而不是二）
避免使用破折號，用逗號
對于捆綁商品，請用括號注明價值，如（x 包）
保持簡短，但包含重要信息
最多 50 個字符

注意：請只包含標準文本。輸入 1 高位 ASCII字符（?、?、? 等）否則其他特殊字符不予支持。

請勿包含價格和數量
請勿使用“全部大寫”。
請勿大寫：

連接詞（and、or、for）
冠詞（the、a、an）
介詞少于五個字母（in、on、over、with 等）

請勿包含賣家信息
請勿包含促銷訊息，如“甩賣”或“免運費”（使用“促銷”來包含訊息）
請勿用賣家名稱做品牌貨廠家信息，除非您的商品是私家品牌。
請勿在列表里包含符號（如！* $ ?)
請勿包含主觀評價，如“熱銷商品”或“暢銷商品”

[品牌] + [型號#] + [型號名稱] + [尺寸/樣式] + [商品類型] + [顏色] (+ [#]"-包")

示例：

球型 5203801 節能臺燈，金屬銀
Murray Feiss F1879/1BRB Maison de Ville 單燈小型 DuoMount 枝形吊燈，英國黃銅，帶棱柱形玻璃水晶。
優質地面照明 GL6543-BK-GLI 林肯公園 Tochiere，帶乳白色玻璃散射器，黑色

注意：商品名稱若包含貴司信息或甩賣訊息，可能給賣家賬戶帶來負面影響。

示例

好：

差：

Titles in Lighting
Your product title is the first thing customers see when visiting your detail page. Does your title provide the customer with the right information? Will they continue looking at your product offering?
Amazon uses the words in product titles to display your products in search results. A concise and relevant title will drive traffic to your product. Always check titles for consistent format and accuracy.
When you list your child products, fully describe each one so that they are all included in browse and search results. Each individual word in the Product Name is searchable by itself. For example, suppose your product name is "Globe 5210801 Energy Saving Desk Lamp, Black". Because the product name is very detailed, this product already has a good selection of search terms even before you add the additional terms.
Follow the guidelines below to create product titles that make a good first impression
Table 1. Tips on how to create a great title
Do Do Not
Capitalize the first letter of each word (but see exceptions under Do Not)
Use numerals (2 instead of two)
Avoid dashes, use commas
For bundled products, state the value in parenthesis as (pack of X)
Keep it short, but include critical information
50 characters maximum
Do not include price and quantity
Do not use ALL CAPS
Do not capitalize:
Conjunctions (and, or, for)
Articles (the, a, an)
Prepositions with fewer than five letters (in, on, over, with, etc.)
Do not include seller information
Do not include promotional messages such as "sale" or "free ship" (use Promotions to include messaging)
Do not use your seller name for Brand or Manufacturer information, unless your product is Prie Label
Do not include symBols in your listings (such as ! * $ ?)
Do not include subjective commentary such as "Hot Item" or "Best Seller"

[Brand] + [Model #] + [Model Name] + [Size/Style] + [Product Type] + [Color] (+ [#]"-Pack")
Examples:
Globe 5203801 Energy Saving Desk Lamp, Metallic Silver
Murray Feiss F1879/1BRB Maison de Ville One-Light Mini DuoMount Chandelier, British Bronze with Prismatic Glass Crystals
Good Earth Lighting GL6543-BK-GLI Lincoln Park Tochiere with Opal Glass Diffuser, Black
Note: Including your company information or sale messaging in your product titles may negatively impact your seller account.
Examples
Good:
Bad:

Table 1. Tips on how to create a great title
Do	Do Not
Capitalize the first letter of each word (but see exceptions under Do Not) Use numerals (2 instead of two) Avoid dashes, use commas For bundled products, state the value in parenthesis as (pack of X) Keep it short, but include critical information 50 characters maximum	Do not include price and quantity Do not use ALL CAPS Do not capitalize: Conjunctions (and, or, for) Articles (the, a, an) Prepositions with fewer than five letters (in, on, over, with, etc.) Do not include seller information Do not include promotional messages such as "sale" or "free ship" (use Promotions to include messaging) Do not use your seller name for Brand or Manufacturer information, unless your product is Prie Label Do not include symBols in your listings (such as ! * $ ?) Do not include subjective commentary such as "Hot Item" or "Best Seller"