創(chuàng)建促銷代碼

您可以創(chuàng)建社交媒體促銷代碼來針對符合條件的商品向買家提供百分比折扣，并通過社交媒體和影響者營銷內(nèi)容將促銷代碼分享給買家。您可以使用此促銷類型創(chuàng)建更具針對性的促銷，并控制促銷的營銷方式和買家的兌換方式。

創(chuàng)建促銷代碼后，您將收到每個促銷的 URL，點擊此 URL 可進入一個唯一的營銷頁面，其中顯示了符合條件的商品促銷詳情。

該營銷頁面僅顯示您的優(yōu)惠活動。在社交媒體上分享此 URL，以引薦買家在亞馬遜上兌換您的促銷代碼，從而提高您商品的銷量。買家可直接從此營銷頁面將商品添加到購物車中，系統(tǒng)在結(jié)賬時會自動扣除折扣。

注意： 在促銷有效期內(nèi)，買家可從該頁面兌換折扣。您可以在促銷開始前預(yù)覽該頁面。但是，請勿在促銷開始前分享相應(yīng)鏈接。促銷結(jié)束后，頁面上的消息會發(fā)生變化，屆時買家將無法享受折扣。但是，他們?nèi)钥赏ㄟ^同一鏈接查看您的商品。

社交媒體促銷代碼可以在創(chuàng)建四小時后開始生效，最長可持續(xù) 30 天。您可以自定義優(yōu)惠碼，以突出顯示您的品牌名稱、商品、提供贊助的影響者或即將推出的活動。優(yōu)惠碼必須是 8 到 12 個字母數(shù)字字符，包括數(shù)字前綴。

折扣必須最少比當(dāng)前商品價格優(yōu)惠 5%，最多可優(yōu)惠 80%。您可以使用“每位買家兌換多次”功能允許買家在一次或多次結(jié)賬中針對一件或多件符合條件的商品兌換折扣。

此類促銷優(yōu)惠不會在頁面或商品詳情頁面上推廣。您可以向買家分享您的促銷來提升銷量。買家可以通過營銷頁面兌換促銷代碼（自動向他們的賬戶應(yīng)用折扣），也可以在結(jié)賬時針對購物車中符合條件的商品應(yīng)用促銷代碼。

要創(chuàng)建并分享社交促銷代碼，請執(zhí)行以下操作：

1. 在賣家平臺中，依次轉(zhuǎn)至 【廣告】 > 【促銷】 > 【創(chuàng)建促銷】 > 【社交媒體促銷代碼。】

2. 按照屏幕上的說明進行操作。

3. 促銷開始后，請打開營銷頁面的 URL。

4. 向所選社交媒體或營銷渠道上的買家分享此 URL。作為最佳實踐，請聲明“限時優(yōu)惠”或“售完即止”，告知買家促銷商品可能會售完。

注意： 當(dāng)買家結(jié)賬時，此促銷類型可與其他優(yōu)惠結(jié)合使用。點擊優(yōu)惠碼和混合促銷了解更多信息。

想提高促銷代碼的瀏覽量？ 請點擊將促銷代碼分享給影響者和聯(lián)盟，以了解更多信息。

對于報告，您可以下載每個促銷代碼的銷售報告。依次導(dǎo)航至【廣告】 > 【促銷】 > 【管理促銷】。 查看所需促銷，然后點擊【下載報告】。

有關(guān)促銷代碼的更多信息，包括最佳實踐、共享促銷代碼示例等，請查看賣家大學(xué)中的社交媒體促銷代碼簡介相關(guān)課程。

Create a Social Media Promo Code

You can create social media promo codes to offer a percentage discount to customers on eligible products and share it with the customers through social media and influencer marketing content. Use this promotion type to create more targeted promotions, where you control, how it's marketed and how the customers redeem it.

Once you create a social media promo code, you will receive a URL for each promotion that is a unique marketing page and displays eligible products promotion details.

The marketing page exclusively features your offers. Share this URL on social media to refer customers to redeem on Amazon and promote sales for your products. Customers can add products to their cart directly from the marketing page and the discount will automatically apply at checkout.

Note: Customers can redeem the discount from this page while your promotion is active. You can preview the page before the promotion starts. However, do not share the link until it is active. Once the promotion ends, messaging on the page changes and customers will not receive a discount. They can still view your products through the same link.

Social media promo codes can start four hours after they are created and can run up to 30 days. You can customize the claim code to feature your brand name, product, sponsored influencers, or upcoming events. Claim codes must be 8 to 12 alphanumeric characters in length including the numeric prefix.

The discount must be at least 5% off and not exceed a maximum of 80% off the current price. You can allow customers to redeem the discount on one unit of an eligible product or multiple units, and in one checkout or multiple checkouts with the "Redemptions per customer" feature.

This type of promotional offer is not merchandised on Amazon’s deals page or product detail pages. You can share your promotion with customers to drive sales. Customers can redeem the promo code through the marketing page (which automatically applies the discount to their account) or can apply the promo code at checkout with eligible products in cart.

To create and share a social promo code promotion:

1. In Seller Central, go to Advertising > Promotions > Create a promotion > Social Media Promo Code.

2. Follow the on-screen instructions.

3. Once the promotion has started, open the marketing page URL.

4. Share this URL with customers on social media or your marketing channel of choice. As a best practice, communicate ‘limited time only’ or ‘while supplies last’ to notify your customers that the deal may sell out.

Note: This promotion type may combine with other offers when customer is checking out. Click on Claim codes and combinability to learn more.

Want to drive more traffic to your promo code? Click on Sharing Promo Codes with Amazon Influencers and Associates to learn more.

For reporting, you can download a sales report per promo code. Navigate to Advertising > Promotions > Manage Your Promotions. View the desired promotion and click Download Report.

For more information about promo codes, including best practices, examples of shared promo codes, and more, view related course Introduction to Social Media Promo Codes in Seller University.

Note: This feature is currently available in US marketplace only for sellers who are approved in new Amazon Brand Registry, or Professional sellers with positive feedback rating (+80% positive feedback, at least 20 ratings to seller account). Sellers who do not meet this criteria cannot access this option in the Seller Central.

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