under the background of increasingly complex international trade environment and increasing pressure on the development of traditional foreign trade, cross-border e-commerce exports began to enter the stage of "intensive cultivation". On April 17, Amazon's global store "Ningbo cross border e-commerce Park" officially landed in Yinzhou District. This is also the second cross-border e-commerce Industrial Park officially put into use by Amazon in China

Amazon stores in Ningbo

"Ningbo has an excellent port, a developed collection and distribution system and a strong industrial foundation. It is blessed with the development of cross-border export e-commerce. In 2018, Ningbo exported 555.07 billion yuan, an increase of 11.4%, of which Yinzhou District exported more than 100 billion yuan in 2018, ranking first among all counties and cities in Ningbo. It is also one of the few areas in China with an export of more than 100 billion yuan." Zhang Yan, director of Ningbo Municipal Bureau of Commerce, said at the opening ceremony

"Ningbo sellers are one of the most dynamic sellers in Amazon's global store market. The characteristics of Ningbo enterprises on Amazon are as follows: first, Ningbo enterprises have a strong brand awareness, we have a brand registration project, and the number of Ningbo enterprises using this project is higher than that in other regions. Second, Ningbo enterprises have a strong sense of product quality and attention, and the performance of various indicators is significantly better than that in other regions 。 Third, in terms of output, the average sales of each Ningbo seller on Amazon is higher than that of sellers in other regions, which makes us realize that the growth potential of Ningbo enterprises is great. " Song Xiaojun, head of China Merchants for Amazon's global store opening, said

help Ningbo brands sell globally

what benefits will Amazon's localization of global stores bring to Ningbo enterprises

according to song Xiaojun, after the official opening of Ningbo cross-border e-commerce Park, Amazon global stores will provide enterprises in Ningbo and surrounding areas with brand operation, talent training, cross-border logistics and Amazon advertising services. In addition, it has also attracted third-party service providers and industry associations including logistics, European value-added tax, trademark registration and enterprise system optimization services to build industrial service clusters and provide one-stop export cross-border e-commerce services for enterprises in Ningbo and surrounding areas

with the advent of the era of Chinese enterprises building international brands, Amazon's global store opening and Ningbo comprehensive pilot office will carry out more in-depth cooperation in 2019. As one of the important projects after the opening of the park, Amazon's global store opening will cooperate with Ningbo cross-border e-commerce comprehensive pilot zone to help enterprises in Ningbo and surrounding areas accelerate their transformation and promote their brands to go to sea through the recruitment of key foreign trade enterprises and the incubation of cross-border e-commerce star enterprises, the training of professionals in the field of local export cross-border e-commerce, and the development of Ningbo characteristic industrial belt

cross border e-commerce for enterprise transformation and export needs systematic training support and talent support. In 2019, Amazon will focus on accelerating the construction of all-round operation knowledge system and the training of cross-border export e-commerce professionals in Ningbo. On the one hand, Amazon's global store opening will provide online live courses and offline open courses according to the different development stages of sellers from start to growth, so as to help Ningbo Sellers reserve export cross-border e-commerce expertise and improve their business and operation capabilities

Amazon global store will further expand the "Amazon global store 101 era youth plan" in Ningbo. In 2019, it will cooperate with four Ningbo universities to accelerate the cultivation and reserve of professionals in the field of cross-border e-commerce in Ningbo

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