blue whale TMT channel, November 19 - Amazon's global store today announced a series of measures to meet the needs of Chinese cross-border e-commerce sellers to carry out business in Europe from the three aspects of logistics, compliance and operation.

it is understood that since 2010, Amazon has invested 55 billion euros in infrastructure, talents and other fields of European sites. In 2019 alone, Amazon has invested more than 2.2 billion euros in logistics, tools and services to support small and medium-sized enterprise sellers to carry out business.

at present, Amazon has set up more than 50 operation centers in Europe, and prime members have reached many European countries in one day. In addition, Amazon continues to open new sites. In 2020, Amazon successively opened two major sites to sellers in Holland and Sweden. At present, the total number of sites in Europe has reached 7. More than half of Amazon's sales in Europe come from third-party sellers.

Song Chunlei, vice president of Amazon China and head of Amazon global store seller management, said that this time, Amazon global store launched a series of measures for Chinese sellers to help more Chinese sellers seize the opportunities brought by the transformation of European e-commerce retail from offline to online

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