亞馬遜對review的政策一變再變,尤其是禁止獎勵評論這個重磅炸彈一出,很多賣家就無語了。盡管該舉措有利于打擊虛假評論,但從此,邀約留評更是難上加難了。
亞馬遜對review的政策一變再變,尤其是禁止獎勵評論這個重磅炸彈一出,很多賣家就無語了。盡管該舉措有利于打擊虛假評論,但從此,邀約留評更是難上加難了。 更可怕的是,這如此困難的情況下,有真正的客戶愿意留下寶貴評論,竟因不會操作而作罷。這豈不是太可惜了?這種事情怎么能忍受其發(fā)生呢! 于是小編請教了賣家,如果遇到客戶說不知道如何給產品留review的情況,以下這些內容就可以派上用場啦。 Step 1 Open your web browser and visit Amazon, or open the Amazon app. Create an account, or log in to your account. Step 2 Locate the product by either searching for it in the search bar, locating the product through your purchasing history, or going to 'Your reviews' under your account. Step 3 Click the item's link, or 'write a review' if locating it through your purchase history. If going through the products page, scroll down until you see the section on the page "Customer Reviews". Click "Write a customer review". Step 4 Click the star rating you would give this item. Keep in mind the positives and flaws of the product when rating it. Once you click a star rating, a box will show up for you to type your review text. Step 5 Be sure to be descriptive and personal when writing your review description. Type a short title that best summarizes your review, and explains your rating. Add photos to your review to show other customers exactly what it looks like and how big it is. Sometimes they show up sideways, but they'll correct themselves when submitted. Step 6 Click the "Publish review" button. You should get a email confirmation when it is approved. Review是一個積累的過程,如果新賣家尚未有賣家反饋留言,亞馬遜會注明「Just Launched」。一旦獲得賣家反饋留言,您的賣家反饋評級的狀態(tài)就會和其他賣家一樣了。盡管review政策的網拉得越來越緊,測評不能做,但合法途徑 的索評還是暢通無阻的。政策未變前,賣家送免費產品和code優(yōu)惠碼力度比較大,導致測評的數(shù)量多但內容質量卻不高。然而事實上,消費者在購物前看評論時,與其說評論數(shù)量讓他們震撼,不如說,某一兩條走心的,質量高的評論內容更能打動他,從而促進購買。因此,建立信得過的,長期合作的reviewer資源不失為獲取review的一個好方法。 |
特別聲明:以上文章內容僅代表作者本人觀點,不代表ESG跨境電商觀點或立場。如有關于作品內容、版權或其它問題請于作品發(fā)表后的30日內與ESG跨境電商聯(lián)系。
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