Wish創(chuàng)建推廣活動(dòng)如何填寫活動(dòng)的基本信息？

- 推廣活動(dòng)名稱：這是店鋪?zhàn)R別推廣活動(dòng)的方式。請注意，所有推廣活動(dòng)都有唯一的推廣活動(dòng) ID，該 ID 位于推廣活動(dòng) URL 中。

- 開始時(shí)間和結(jié)束時(shí)間：這兩個(gè)字段分別表示活動(dòng)預(yù)計(jì)何時(shí)開始、何時(shí)結(jié)束。您可以相應(yīng)地選擇開始日期和結(jié)束日期。我們強(qiáng)烈建議商戶將首次參加 ProductBoost 的產(chǎn)品在一個(gè)活動(dòng)中放置至少28天，以便于wish的系統(tǒng)了解哪里是最佳投放位置。有關(guān)“正在進(jìn)行（自動(dòng)學(xué)習(xí)階段）”狀態(tài)的更多信息，請參閱這篇文章。

商戶可以選擇啟用 IntenseBoost 功能。開啟此功能后，產(chǎn)品將會(huì)更快地獲得曝光，同時(shí)推廣費(fèi)用也相對更高。具體而言，若產(chǎn)品的 ProductBoost 活動(dòng)開啟了 IntenseBoost，Wish 應(yīng)用和官網(wǎng) (.com) 將在曝光度更高的優(yōu)質(zhì)位置展示該產(chǎn)品。此功能對新上傳的產(chǎn)品和曝光量較低的產(chǎn)品尤為有幫助。

商戶可在商戶平臺(tái)上勾選“IntenseBoost”復(fù)選框來手動(dòng)開啟 IntenseBoost（如上圖所示）。

若商戶的 已經(jīng)添加可選屬性“intense_boost”，則商戶也可以將以下 API 端口的“intense_boost”屬性指定為“True”，這樣即可通過 API 來啟用 IntenseBoost：

• v3/product_boost/campaigns

若商戶不指定“intense_boost”屬性的值，則系統(tǒng)將使用默認(rèn)值“False”，在此情況下，通過上述 API 端口創(chuàng)建的 ProductBoost 活動(dòng)將默認(rèn)為常規(guī) ProductBoost 活動(dòng)，不啟用 IntenseBoost。

類似地，商戶可在使用以下 API 端口時(shí)指定“intense_boost”屬性的值（“True”或“False”），以便啟用或不啟用 IntenseBoost：

• v3/product_boost/campaigns

此外，商戶通過以下 API 端口檢索一個(gè)或多個(gè) ProductBoost 推廣活動(dòng)的信息時(shí)，系統(tǒng)也將返回“intense_boost”屬性（“True”或“False”）：

• v3/product_boost/campaigns

注意：為了幫助商戶更好地提升新產(chǎn)品的曝光量，對于在 UTC 時(shí)間2020年4月2日上午7時(shí)及之后創(chuàng)建的 ProductBoost 活動(dòng)，若該活動(dòng)包含此前未曾參加 ProductBoost 活動(dòng)的產(chǎn)品，該活動(dòng)將會(huì)有最低總花費(fèi)的限制。如果該活動(dòng)的持續(xù)天數(shù)大于或等于5天，則可以免除最低總花費(fèi)的限制。但是，對于開始時(shí)間或自動(dòng)續(xù)期時(shí)間在 UCT 時(shí)間2021年6月26日上午7時(shí)及之后的活動(dòng)，即使持續(xù)天數(shù)大于或等于5天，Wish 也不再免除最低總花費(fèi)限制（也就是說，所有 ProductBoost 活動(dòng)都有最低總花費(fèi)的限制，無論持續(xù)多久）。

關(guān)于最低總花費(fèi)的更多詳情，您可以在商戶平臺(tái)上 (merchant.wish.com) 創(chuàng)建活動(dòng)時(shí)查看。

2. Fill in the Campaign basics information:

- Campaign Name: This is your store's way to identify the campaign. Note that all campaigns have a unique Campaign ID, which is located in the campaign URL.

- Start Time & End Time: These fields indicate when the campaign will be scheduled to run and end. You can choose the start date and end date accordingly. We strongly recommend that merchants put products new to ProductBoost in a campaign for at least 28 days so our system can learn where to best place the product. Please see this article for more information on the "On-going (Training)" Campaign Status.

 

Merchants can choose to enable the IntenseBoost feature, which will allow products to gain increased impressions in a shorter period of time at a higher spend. Specifically, ProductBoost campaigns with IntenseBoost enabled will showcase the product in premium and highly visible locations on users’ feeds in the Wish app and on wish.com. This can be especially beneficial for newly uploaded products and products that are receiving low impressions.

Merchants may enable IntenseBoost for their ProductBoost campaigns manually via Merchant Dashboard by clicking on the “IntenseBoost” checkbox shown above.

Merchants whose ERPs have added the optional attribute ‘intense_boost’ to relevant API endpoints may also enable IntenseBoost via API by specifying ‘intense_boost’ attribute as “True” in the following API endpoint:

• v3/product_boost/campaigns

If merchants do not specify, the ‘intense_boost’ attribute will default to “False”, and the ProductBoost campaigns created via API endpoints above will default to regular ProductBoost campaigns without IntenseBoost enabled.

Similarly, merchants may update ProductBoost campaigns with or without IntenseBoost enabled by specifying ‘intense_boost’ attribute in the following API endpoints:

• v3/product_boost/campaigns

In addition, the attribute ‘intense_boost’ (“True” or “False”) will also be returned when merchants retrieve information on one or a list of campaigns via the following API endpoint:

• v3/product_boost/campaigns

Note: In order to help merchants better optimize the exposure of their newer products, starting April 2, 2020 7:00AM UTC, ProductBoost campaigns created after this time may be subject to a minimum Total Spend if the campaign includes products that have not previously been in a ProductBoost campaign. A campaign’s minimum Total Spend may be waived if the campaign runs for five or more calendar days. However, for campaigns starting or auto-renewing on or after June 26, 2021 7:00AM UTC, Wish will no longer waive the minimum Total Spend for campaigns that run for five or more days (i.e., the minimum Total Spend will apply to all ProductBoost campaigns, regardless of duration).

More details about the minimum spend are available during campaign creation in the Merchant Dashboard (merchant.wish.com). 

特別聲明：以上文章內(nèi)容僅代表作者本人觀點(diǎn)，不代表ESG跨境電商觀點(diǎn)或立場。如有關(guān)于作品內(nèi)容、版權(quán)或其它問題請于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。