問：哪些產品最適合 ProductBoost？

答：通常商戶平臺建議選擇銷量潛力巨大質量又好的產品，包括：

a) 在其他平臺上獲得成功的產品

b) 需求旺盛的熱門季節性產品

c) Wish商戶平臺平臺上沒有的、讓 Wish 用戶覺得“新鮮”的產品

d) 您專營的并且具有競爭優勢的產品（即出色的領域知識、優惠的價格和更好的質量）

問：如果產品售罄會怎樣？仍會向我收取曝光費嗎？

答：wish商戶平臺會過濾掉缺貨 (OOS) 產品，當您的產品售罄后，wish商戶平臺將不再向用戶展示該產品，因此不會再向您收取曝光費。

問：推廣活動里應添加多少產品？越多越好嗎？

答：建議在您的預算足以支付的范圍內添加適當數量的產品。如果您的店鋪沒有太多預算限制，則可以設置高預算，添加更多的產品。預算較少的店鋪應專注于選擇具有競爭優勢的產品。如果預算只有20美元，則不要提交200種產品。有一條經驗法則就是：您的預算要足夠每周為每種產品分配至少幾萬次曝光量。

問：可以在推廣活動進行期間更換產品嗎？如果我弄錯了產品怎么辦？

答：很遺憾，不能更換。推廣活動啟動后，必須運行一段時間。如果弄錯了產品，最簡單的方法是將其標記為已售罄。這樣可以最大程度減少您的損失。

Choosing the Right Products

Q: What products are most suitable for ProductBoost?

A: In general, we encourage good quality products with a lot of sales potential. This includes:

a) products that see success on other platforms

b) trending, in-season products with a lot of demand

c) products that our platform does not have, products that are “fresh” to Wish users

d) products that you are specialized in and have a competitive edge (i.e., good domain knowledge, better price and quality)

Q: What happens if a product is sold out? Will I still be charged for impression fees?

A: We filter out of stock (OOS) products, after your product is sold out, we will no longer show user this product, and hence you won't be charged for impression fee anymore.   

Q: How many products should I submit for my campaign? Is it the more products, the better?

A: We suggest to submit products that you can be reasonably covered by your budget. If your store does not have as much of a budget constraint, you can submit more products with a large budget. For stores with smaller budgets, you will want to focus on products that you have a competitive edge. Do not submit 200 products if your budget is only $20. A rule of thumb is that your budget should allow you to allocate at least tens of thousands of impressions per product per week.

Q: Can I change a product during the middle of a campaign? What if I made a mistake?

A: Unfortunately, no. Once a campaign is live, it will remain fixed for a certain time. If you made a mistake, the easiest way is to mark the product sold out. This way can minimize your loss.

特別聲明：以上文章內容僅代表作者本人觀點，不代表ESG跨境電商觀點或立場。如有關于作品內容、版權或其它問題請于作品發表后的30日內與ESG跨境電商聯系。