問：什么是可選關鍵詞？

答：ProductBoost 允許商戶在推廣活動中為產品添加可選關鍵詞。商戶提供關鍵詞后，在 Wish 生成的關鍵詞和商戶提供的關鍵詞共同作用下，ProductBoost 推廣活動中的產品可能會獲得額外的曝光量和更高的排名。

此外， 可以根據商戶提供的關鍵詞為其新添加的產品生成更高級的關鍵詞。

問：如果我選擇了不相關的可選關鍵詞會怎樣？

答：強烈建議不要在此項目中使用不相關的可選關鍵詞。這會浪費雙方的資源：如果在不相關的搜索查詢中向用戶展示某個產品，不僅浪費 Wish 的曝光量，還浪費商戶的廣告支出。鑒于這個原因，wish商戶平臺會過濾掉給定產品的不相關關鍵詞，尤其是熱門關鍵詞。因此，如果您選擇了競價和預算都高但不相關的熱門關鍵詞，卻沒有展示您的產品，請不要感到意外，這是正常的。wish商戶平臺還會檢查關鍵詞的質量。wish商戶平臺將對反復提交不相關關鍵詞的商戶發出警告，如果他們不加改正，可能會被 Wish 從 ProductBoost 項目中移除。

Choosing the Right Optional Keywords 

Q: What are Optional Keywords?

A: ProductBoost allows merchants to add optional keywords to their products in their campaigns. With the additional keywords provided by merchants, products in campaigns may receive extra exposure and higher rankings based on both -generated and merchant-provided keywords.

In addition, Wish may generate more advanced keywords for merchants’ newly-added products based on the merchant-provided keywords.

Q: What will happen if I choose an irrelevant optional keyword?

A: Irrelevant optional keywords are strongly discouraged in this program. It is a waste of resources on both ends: it wastes Wish's impressions and the merchant's ad spend if a product is shown to our users under an irrelevant search query. As a result, we filter out irrelevant keywords for a given product, especially if a keyword is popular. So do not be surprised if you pick a popular irrelevant keyword with a high bid and budget, and a product does not show up. We also check for keyword quality. For merchants who repeatedly submit irrelevant keywords, we will issue warnings, and if they do not correct, they might be removed from the ProductBoost program.    

特別聲明：以上文章內容僅代表作者本人觀點，不代表ESG跨境電商觀點或立場。如有關于作品內容、版權或其它問題請于作品發表后的30日內與ESG跨境電商聯系。