wish產品規范:將海外庫存添加到二級倉庫,并自定義運費和“最長妥投天數”
wish商戶現可在商戶平臺為每個產品分別自定義配送選項,即設置更準確的運費和配送時長,從而為用戶提供多種配送選項,以滿足用戶的不同需求。本文將為您詳細說明設置方法。
請注意,對于中國大陸的所有商戶,目前只有二級倉庫中的產品可使用以下功能。
為什么說對中國大陸商戶是一項利好?
隨著標準倉庫和 Wish Express 倉庫現分別更名為主倉庫和二級倉庫,以及二級倉庫產品現可設置準確的配送速度,有海外庫存但不一定滿足 Wish Express 要求的產品現在可以在 Wish 平臺上銷售了,且這些產品不必受 Wish Express 政策的約束(中國大陸商戶以前不可以這么做)。
換句話說,二級倉庫中的產品不再受 Wish Express 要求的制約。
您現在可以擴大 Wish 產品的業務,同時無需受 Wish Express 要求的制約。
您只需創建二級倉庫、添加海外庫存、設置配送速度/最長妥投天數(無論是否符合 Wish Express 規定的妥投時限,只要在15個工作日之內即可;詳情請參閱下文),然后即可開始銷售。
從2021年3月中旬開始,新創建的二級倉庫可以配送至 Wish 支持的所有目的國/地區。
因此,向 Wish 支持的所有目的國/地區提供速運服務的產品現均有機會享受 Wish Express 權益,包括橙色卡車圖標和可能增加的曝光量。
只要商戶將任何目的國/地區的“最長妥投天數”設置為等于或少于5個工作日(商戶政策10.2中列出的12個國家/地區除外),相關產品即被視為 Express 產品并享受相關權益(更多詳情請參見下面的示例)。
此變更是重大利好,因為此前 Wish Express 僅支持指定的目的國/地區。
對于 A+ 物流計劃訂單,如果您打算從海外倉庫發貨,則不再需要從 A+ 物流計劃中手動移除每個訂單。
對于僅從中國大陸以外發貨的產品(即在中國大陸沒有庫存),只需在主倉庫中將此產品的庫存數量設置為0即可,或者也可以先在主倉庫中關閉 A+ 物流計劃目的國/地區,然后為該目的國/地區添加一個新的二級倉庫,在二級倉庫中設置此產品的正確庫存數量,最后再為該目的國/地區設置“最長妥投天數”和運費。
對于美國和/或芬蘭路向的產品,從中國大陸及中國大陸以外發貨都可以(即,中國大陸倉庫和海外倉庫都有庫存),但設置不同的配送速度。您可以同時使用主倉庫和二級倉庫。
如果您的任何產品在主倉庫中的庫存數量為正值,則您可以收到 A+ 物流計劃訂單。
您可以為二級倉庫中的庫存產品設置“最長妥投天數”和不同的運費。
這樣,用戶就有兩種“配送速度 + 運費”組合可以選擇。
這樣一來,如果某個產品在中國大陸(即主倉庫)中的庫存設置為0,或者您的主倉庫關閉了特定的 A+ 物流計劃國家/地區,您將不會再收到該產品發往該國家/地區的 A+ 物流計劃訂單。
用戶只能看到您在二級倉庫中設置的“最長妥投天數”。
為產品設置“最長妥投天數”
在產品 > 查看所有產品頁面,首先在您創建的二級倉庫中找到要查看的產品,然后點擊“國家/地區運費”列下方的鏈接:
在隨后出現的頁面中,您不僅可以為您的賬戶啟用的所有目的國/地區設置默認運費,還可以為每個產品設置每個目的國/地區的配送時長和運費:
如上面的屏幕截圖所示,在此頁面的“自定義配送選項”部分,根據您此前在配送設置中開啟的目的國/地區,您可以為此頁面中已開啟的目的國/地區輸入運費和“最長妥投天數”。Wish 熱賣國/地區的“徽章“列下方會顯示一個銀色的皇冠圖標:
您在此處設置的“最長妥投天數”將是我們向用戶顯示的產品最長配送時長,即從訂單處理到訂單妥投所需的工作日天數。
由于中國大陸商戶現在可從二級倉庫配送至 Wish 支持的所有目的國/地區,因此根據設置的“最長妥投天數”,發往所有目的國/地區的產品均有可能享受 Wish Express 權益:
對于 Wish 支持的所有目的國/地區(商戶政策10.2中明確列出的例外國家除外),如果將產品的“最長妥投天數”設置為5個工作日或更少,即可符合 Wish Express 資格。
對于商戶政策10.2中列出的妥投時限要求不同(即X個工作日)的12個目的國/地區,如果將產品的“最長妥投天數”設置為X個工作日或更少,即可符合 Wish Express 資格。
對于符合 Wish Express 資格且受 Wish Express 政策約束的產品,該目的國/地區的“徽章”列將自動出現一個橙色的卡車圖標:
如果您設置的“最長妥投天數”超出 Wish Express 規定的妥投時限,則相應產品將不符合 Wish Express 資格,但仍可以在 Wish 平臺上銷售。
請注意,對于中國大陸的商戶:
“最長妥投天數”最大可設為15個工作日。(再次聲明,僅適用于二級倉庫中的產品);
如果不在此處設置“最長妥投天數”,則顯示給用戶的默認妥投時限將為5個工作日(商戶政策10.2中列出的目的國/地區除外;例如,法國的默認妥投時限為6個工作日,巴西為10個工作日,等等)。
盡管 Wish Express 要求可能并非在所有情況下都適用,但如果某個訂單未在您為特定的目的國/地區設置的“最長妥投天數”內確認妥投,您將受到倉庫履行政策的約束,包括承擔以及訂單付款可能會被暫扣。因此,請務必在此處填寫準確的妥投時限。如果您認為因延時妥投而導致的退款有誤,您可以提出申訴,證明訂單已在您設置的“最長妥投天數”內按時妥投。
為用戶提供兩種“運費 + 配送速度”組合
您還可以為主倉庫或二級倉庫的每個產品的每個目的國/地區提供一個配送選項。
盡管您只能為二級倉庫中的產品設置“最長妥投天數”,但您仍可以為用戶提供兩種“運費 + 配送速度”組合。
例如,如果您的二級倉庫中的產品 A 有海外庫存,則您可以為美國用戶提供“最長妥投天數”為5個工作日、運費為12美元的快速配送選項:
如果您的主倉庫也有此產品的庫存,并且可以從中國大陸直發,假定您為此產品設置的中國大陸直發美國的運費為6美元,Wish 顯示給用戶的預計配送時長為10個工作日(此配送速度由 Wish 估算,目前無法由商戶設置或控制)。
成功設置后,系統將向用戶顯示兩個配送選項。用戶可以根據自身需求,選擇較快配送并支付更高的運費,或選擇較慢配送以支付較低的運費。
向用戶顯示的配送速度示例:
一個 Wish Express 配送選項和一個標準配送選項
為某些目的國/地區的次區域設置配送選項
您也可以為某些目的國/地區(例如澳大利亞、巴西、法國、西班牙和美國)的次區域設置不同的配送選項。例如,對于一個已開啟美國路向的產品,點擊“美國”旁的箭頭,然后為隨后顯示的次區域和“最長妥投天數”:
如果您僅設置了美國這個國家路向的運費和最長妥投天數,未設置次區域,則您設置的國家運費和最長妥投天書將自動應用于該國的所有次區域。
我們鼓勵商戶為產品設置準確的運費和最長妥投天數,以滿足用戶對配送時長的不同要求,吸引更多用戶,繼而提高轉化率,提升銷量。再次提醒您注意,此功能目前僅向部分商戶開放。若后期向更多商戶開放此功能,我們將及時發布通知。
通過上傳 CSV 文件為產品批量設置“最長妥投天數”
您也可以通過上傳 CSV 文件批量執行上述操作。首先,前往產品 > 編輯現有產品的運費 > 產品 CSV 文件頁面:
然后上傳一個產品 CSV 文件,在其中指定要配送的每個目的國/地區和/或次區域的“最長妥投天數”。
在此頁面上的“示例 CSV”中:
“US_GA TTD”字段表示產品配送至美國佐治亞州的“最長妥投天數”,“FR TTD”字段表示該產品配送至法國的“最長妥投天數”。
“Parent Unique Id”(父唯一 ID)字段是必填項,用于指定您修改的每一行是哪個產品。“Warehouse Name”(倉庫名稱)字段是可選項,用于指定這些更改將應用于哪個倉庫。如果不指定倉庫名稱,這些更改將應用于商戶的主倉庫:
常見問題解答
1. 主倉庫和二級倉庫有何區別?
如需了解更多信息,請參閱這篇常見問題解答。請注意,商戶平臺上原來的“標準”倉庫已于2021年1月起更名為“標準(主)”倉庫。由商戶創建的所有 Wish Express 倉庫現在起都將被視為“二級”倉庫。
2. 如果我重新創建一個全新的二級倉庫,對“最長妥投天數”有何影響?
創建了新的二級倉庫時:
商戶平臺上主倉庫中的所有產品都會自動復制到新的二級倉庫中,而所有庫存數量都默認設置為0。商戶可以更新每個產品的庫存數量。
二級倉庫的所有目的國/地區的“最長妥投天數”均被設置為5個工作日(商戶政策10.2中列出的某些目的國/地區除外;例如,法國的默認妥投時限為6個工作日,巴西為10個工作日,等等)。商戶可以為每個產品的每個目的國/地區更新此值。
如果某個產品的庫存數量沒有設置為0,且至少開啟了一個目地國/地區,并且由商戶設置了運費/最長妥投天數,或使用了默認值(Wish Express 規定妥投時限),則該產品將可以銷往開啟的目的國/地區。
3. 二級倉庫與之前的 Wish Express 倉庫有何不同?
如前文所述,二級倉庫支持的產品范圍更廣,即無論產品能否在 Wish Express 規定的妥投時限內妥投,都可以添加到二級倉庫。
新創建的二級倉庫現在也可以配送至 Wish 支持的所有目的國/地區。
因此,只要為任何已啟用的目的國/地區設置的“最長妥投天數”在規定的時限內(對于不在商戶政策10.2所列范圍內的國家/地區,妥投時限為5個工作日;對于商戶政策10.2中列出的12個國家/地區,妥投時限為X個工作日),產品即有資格享受 Wish Express 權益;此變更是重大利好,因為此前 Wish Express 僅支持指定的目的國/地區。。
4. 如果為產品設置的“最長妥投天數”超出 Wish Express 規定的妥投時限會怎樣?
商戶為產品設置的“最長妥投天數”可以超出 Wish Express 規定的妥投時限,且超出規定妥投時限的產品依然可以在 Wish 平臺上銷售。
本質上,Wish Express 現在已經是前文所述的“最長妥投天數”功能的一部分。對于中國大陸的商戶:
您只能對二級倉庫中的產品執行此操作。
這些產品在向相應目的國/地區的用戶展示時,不會顯示為 Wish Express 產品。
向用戶顯示的預計到貨日期將基于您設置的“最長妥投天數”。
5. 我可以通過 API 為產品設置“最長妥投天數”嗎?
目前還不可以。wish平臺會在開通 API 功能時通知您。
鼓勵商戶為產品設置準確的運費和最長妥投天數,以滿足用戶對配送時長的不同要求,吸引更多用戶,繼而提高轉化率,提升銷量。
Add overseas inventory to Secondary warehouses and customize shipping price and max delivery days
To help merchants provide more accurate shipping prices and delivery timelines, along with multiple shipping options that appeal to customers of various preferences, merchants are able to customize product-level shipping options in the Merchant Dashboard. This article walks merchants through how to set this up.
Please note that currently, all merchants based in Mainland China can access the following functionality for their products in Secondary warehouses only.
Why is this beneficial to Mainland China-based merchants?
With the now renamed Primary and Secondary warehouse (replacing Standard and Wish Express warehouse) and merchants’ ability to set accurate shipping speeds of their products in your Secondary warehouses, merchants with overseas inventory that does not necessarily meet the Wish Express requirements may now sell these products on Wish without being subject to Wish Express policies (Mainland China based-merchants previously were unable to do so).
In other words, products in your Secondary warehouse(s) no longer need to be subject to Wish Express requirements.
You may now expand your overseas inventory operations for your Wish products without having to be subject to Wish Express requirements.
Simply set up Secondary warehouses, add your overseas inventory, set up shipping speeds/max delivery days (Wish Express or not, as long as it’s within 15 business days; more details below), and start selling.
Starting mid-March 2021, newly-created Secondary warehouses can ship to all Wish-supported destinations.
As such, products offering express shipping to all Wish-supported destinations can now receive Wish Express benefits, including orange truck icons and potential increase in impressions.
As long as merchants set the “max delivery days” for any destinations as 5 or fewer business days (with the exception of the 12 countries listed in Merchant Policy 10.2), related products will be considered Wish Express products and receive relevant benefits (more detailed examples below).
This is a significantly beneficial change from the previous setup where only select destination countries are eligible for Wish Express.
You no longer need to manually remove individual Advanced Logistics Program orders from the program if you intend to ship these orders from your overseas warehouses.
For a product whose orders will be solely shipped from outside of Mainland China (i.e., no Mainland China-based inventory available for sale), simply set the inventory number of this product to 0 in your Primary warehouse or disable the Advanced Logistics Program destination country for the Primary warehouse, add a new Secondary warehouse for this destination, provide the correct inventory quantity of this product in your Secondary warehouse, and set up the “max delivery days” and shipping prices for the specific destination country.
For a product whose orders bound for the United States and/or Finland may be shipped from both inside and outside of Mainland China (i.e., inventory available for sales in both domestic and overseas warehouses), but with different shipping speeds. You may leverage both the Primary and Secondary warehouses.
You will receive Advanced Logistics Program orders for any product with a positive quantity of inventory in the Primary warehouse.
You can set the “max delivery days” and a different shipping price for inventory in your Secondary warehouse.
Your customers may then be able to choose from two shipping speeds + shipping prices combinations available to them.
This way, you will stop receiving Advanced Logistics Program orders bound for the specific country for this product, since the inventory in Mainland China (i.e., in your Primary warehouse) is set to 0 or the specific Advanced Logistics Program country is disabled for your Primary warehouse.
Your customers will only see the max delivery days you set up in the Secondary warehouse.
Setting up max delivery days for your products
In the Products > View All Products page, first locate a product of interest in one of the Secondary warehouses you have set up, and then click on the link under the “Country Shipping Price” column:
Aside from setting a “Default Shipping Price” to ship your product to all destination countries/regions enabled for your account, you may also set up customized shipping speeds and prices per product per destination country/region on the same page:
As shown in the screenshot above, in the “Customize Shipping Options” section of the page, you may input a shipping price and max delivery days per destination country/region you previously set up in Shipping Settings and enabled on this page for the product. For any top-selling country/region on Wish, a silver crown icon will appear under the “Badges” column for that country/region:The “Max delivery days” you designate here will be the maximum delivery timeline (i.e., the number of business days from order being processed to order being delivered) we show to customers regarding when they can expect your products to be delivered.
As merchants based in Mainland China may now ship to all Wish-supported destinations from Secondary warehouses, products with all destinations may be eligible for Wish Express benefits, based on the “max delivery days” set:
For any Wish-supported destinations not specifically listed in Merchant Policy 10.2, setting the max delivery days as 5 or fewer business days will qualify the products for Wish Express.
For the 12 destination countries and their respective delivery timeline requirements (i.e., X business days) listed in Merchant Policy 10.2, setting the max delivery days as X or fewer business days will qualify the products for Wish Express.
For the products that qualify for Wish Express and be subject to Wish Express policies, an orange truck icon will automatically appear under the “Badges” column for that destination country/region:
On the other hand, if the max delivery days provided is outside of the Wish Express delivery timeline requirements, the product will not qualify for Wish Express, but you may still sell it on Wish.
Please note that for merchants based in Mainland China:
The maximum number of “max delivery days” merchants could set here is 15 business days (once again, applicable to products in Secondary warehouses only);
If you do not provide “max delivery days” value here, the default delivery timeline shown to customers will be 5 business days (with the exceptions for certain destination countries as outlined in Merchant Policy 10.2; for example, the default delivery timeline will be 6 business days for France and 10 business days for Brazil, etc).
Although Wish Express requirements may not be applicable in all cases, if an order is not confirmed delivered within the max delivery days that you provide here for the specific destination country/region, you will be subject to Warehouse Fulfillment Policy, including refund responsibility and potential order payment withholding. So please be sure to provide the accurate delivery timeline in this section. If you believe that a refund due to delayed delivery is incorrectly issued, you may submit disputes to prove the on-time delivery of the orders according to the max delivery days that you set.
Offering two shipping prices + shipping speeds combinations to customers
You may also offer one shipping option per product per destination country/region in each Primary or Secondary warehouse that you set up.
Although you may only set the “max delivery days” for products in the Secondary warehouse, it is still possible that your customers can choose from two shipping prices + shipping speeds combinations.
For example, for product A with overseas inventory located in your Secondary warehouse, you may provide US-based customers with a fast-shipping option with 5 business days as the max delivery days and $12 as the shipping price:
If you also have inventory of this product located in your Primary warehouse and can be drop-shipped from Mainland China, let’s assume that the shipping price set by you for drop-shipping this product directly from Mainland China to the United States is $6, and the estimated arrival time shown to customers by Wish is 10 business days (this shipping speed is estimated by Wish and cannot be set/controlled by you at the moment).
As such, we will show customers both of these shipping options for the product of interest, so they may choose to receive the product faster with a higher shipping price, or more slowly with a lower shipping price, based on their preference.
Example shipping speeds shown to customers:
One Wish Express shipping option and one Standard shipping option
Setting up shipping options for subregions within certain destination countries
You may also designate different shipping options for subregions within certain destination countries, namely, Australia, Brazil, France, Spain, and the United States. For example, for a product with the United States enabled as a destination country, click the arrow next to "United States" and proceed with inputting shipping prices and max delivery days for each subregion that appear:
If you only provide a shipping price and max delivery days for the United States, and do not provide any values for these subregions, the country-wide value you provided will apply to all subregions automatically.
We encourage merchants to set up accurate shipping prices and max delivery days for their products in order to attract more customers of various shipping preferences, increase conversion rate, and ultimately, product sales. Once again, note that this feature is currently only available to select merchants. We will promptly send out notifications as we expand this feature to more merchants.
Setting up “max delivery days” for products in bulk via CSV upload
You may conduct the actions noted above in bulk via CSV upload as well. First, navigate to the Products > Edit Shipping Prices For Existing Products > Product CSV File page:
Then upload a product CSV file that includes the “max delivery days” for each destination country and/or subregion you would like to ship to.
In the “Example CSV” on this page:
“US_GA TTD” is the field that represents the “max delivery days” for that product if shipped to the state of Georgia in the United States, while “FR TTD” represents the “max delivery days” of this product if shipped to France.
The “Parent Unique Id” field is required to specify which product in each row you intend to modify. The “Warehouse Name” field is optional and determines which warehouse these changes impact. If not provided, these changes will attempt to be made in the merchant’s Primary warehouse:
Frequently Asked Questions
1. What are the differences between Primary and Secondary warehouses?
Please visit this FAQ to learn more. Note that the previously named “STANDARD” warehouse in Merchant Dashboard was renamed to “STANDARD (Primary)” warehouse in January 2021. All Wish Express warehouses set up by merchants are now considered Secondary warehouses.
2. What happens to the “max delivery days” if I create a new Secondary warehouse from scratch?
When a new Secondary warehouse is created:
All product listings from the Primary warehouse are automatically copied over to the new Secondary warehouse in Merchant Dashboard, with all inventory quantities set to 0 by default. Merchants may update this quantity for each product.
The “max delivery days” for all destination countries that the Secondary warehouse is set to ship to is set to 5 business days (with the exceptions for certain destination countries as outlined in Merchant Policy 10.2; for example, the default delivery timeline will be 6 business days for France and 10 business days for Brazil, etc). Merchants may update this value per product per destination.
If the inventory quantity of a product is NOT set to 0, at least one destination country/region is enabled, and shipping prices/max delivery days are set by merchants or inherit a default value based on the default Wish Express delivery timeline, the product will be available for sale in the enabled destination countries/regions.
3. How are Secondary warehouses different from Wish Express warehouses previously available to merchants?
As noted above, Secondary warehouses are now expanded to support products that both can and cannot ship within the Wish Express-required delivery timeline.
Newly-created Secondary warehouses can now also ship to all -supported destinations.
As such, as long as max delivery days set for any enabled destination falls within the required timeline (5 business days or fewer for destinations not listed in Merchant Policy 10.2 and X business days for 12 countries as shown in Merchant Policy 10.2), products will be eligible for Wish Express benefits; this is a hugely beneficial change from the previous setup where only select destination countries could qualify for Wish Express.
4. What happens if I set a product’s “max delivery days” to a number greater than the Wish Express-required delivery timeline?
Merchants are able to set the “max delivery days” of a product to a number that’s greater than the Wish Express-required delivery timeline and still sell the product on Wish.
Essentially, Wish Express is now subsumed under the above functionality that allows merchants to set per-country max delivery days for each product in each warehouse. For merchants based in Mainland China:
You may do so for products in the Secondary warehouses only.
These products will NOT be shown as Wish Express to your customers in the corresponding destination countries.
Customers will see the estimated arrival date based on the max delivery days you set.
5. Can I set “max delivery days” for my products via API?
Not at the moment. We will promptly notify merchants when API functionalities are available.
We encourage merchants to set up accurate shipping prices and max delivery days for their products in order to attract more customers of various shipping preferences, increase conversion rate, and ultimately, product sales.
特別聲明:以上文章內容僅代表作者本人觀點,不代表ESG跨境電商觀點或立場。如有關于作品內容、版權或其它問題請于作品發表后的30日內與ESG跨境電商聯系。
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