產(chǎn)品性能、營(yíng)銷和定價(jià)聲明

您關(guān)于產(chǎn)品的聲明必須真實(shí)，并且有書面證據(jù)支持。在某些管轄區(qū)，法律也可能要求對(duì)所做聲明進(jìn)行充分且適當(dāng)?shù)臏y(cè)試。

根據(jù) Shopify 的可接受使用政策，在時(shí)，您不得欺騙或誤導(dǎo)客戶。

關(guān)于產(chǎn)品的受歡迎程度和可用性的聲明應(yīng)清晰準(zhǔn)確。因聲明不準(zhǔn)確或虛假而具有欺騙性或誤導(dǎo)性的策略示例包括以下?tīng)I(yíng)銷策略：

• 有限庫(kù)存通知，例如“僅剩 [x] 件商品”

• 倒計(jì)時(shí)計(jì)時(shí)器，例如“僅剩 [x] 小時(shí)”

• 有關(guān)已購(gòu)買特定產(chǎn)品的人數(shù)的聲明，例如“[x] 位買家今日已購(gòu)買此產(chǎn)品”

歐洲商店的產(chǎn)品性能、營(yíng)銷和定價(jià)聲明

如果您是位于歐洲或向歐洲消費(fèi)者銷售商品的商家，則歐洲法律也適用于您。在產(chǎn)品性能、營(yíng)銷和定價(jià)聲明中，您必須在通過(guò)在線商店銷售的產(chǎn)品的最終顯示價(jià)格中包括 和進(jìn)口關(guān)稅。

從 2022 年 5 月 28 開(kāi)始，如果您要提供折扣或降價(jià)，則必須清楚表明產(chǎn)品之前的價(jià)格。

在向歐洲消費(fèi)者銷售產(chǎn)品之前，請(qǐng)查看適用的消費(fèi)者保護(hù)法規(guī)，例如以下指令：

• Directive 2005/29/EC on unfair commercial practices（關(guān)于不正當(dāng)商業(yè)做法的 2005/29/EC 號(hào)指令）

• Directive 2019/2161/EU on the better enforcement and modernisation of Union consumer protection rules（關(guān)于更好地執(zhí)行歐盟消費(fèi)者保護(hù)法規(guī)和使其現(xiàn)代化的 2019/2161/EU 號(hào)指令）

產(chǎn)品召回

您需要監(jiān)控您開(kāi)展業(yè)務(wù)的任何管轄區(qū)中的產(chǎn)品召回情況。

如果您現(xiàn)在或過(guò)去銷售的產(chǎn)品被召回，則您必須立即從您的在線商店中刪除召回的產(chǎn)品。

如果法律有要求，您可能需要通知購(gòu)買了召回產(chǎn)品的客戶，并告知他們下一步措施。

您可以在線找到有關(guān)產(chǎn)品召回的特定信息，例如以下政府網(wǎng)站：

• The Association of Southeast Asian Nations (ASEAN) Product Alerts（東南亞國(guó)家聯(lián)盟 (ASEAN) 產(chǎn)品警報(bào)）

• European Rapid Alert System for Dangerous Products (RAPEX)（歐洲危險(xiǎn)產(chǎn)品快速警報(bào)系統(tǒng) (RAPEX)）

• The Organisation for Economic Co-operation and Development's (OECD) global portal on product recalls（經(jīng)濟(jì)合作與發(fā)展組織 (OECD) 全球產(chǎn)品召回門戶）

• United States online resource for recalls（美國(guó)關(guān)于召回的在線資源）

消費(fèi)者保護(hù)資源

您可以在線查找有關(guān)管轄區(qū)的消費(fèi)者意識(shí)指導(dǎo)的特定信息，例如以下資源：

• 澳大利亞競(jìng)爭(zhēng)與消費(fèi)者委員會(huì)

• 加拿大消費(fèi)者事務(wù)辦公室

• 歐盟指導(dǎo)

• 新西蘭消費(fèi)者保護(hù)

• 美國(guó)消費(fèi)者保護(hù)局

Product performance, marketing, and pricing claims

Claims you make about your product must be true and supported by documented evidence. In some jurisdictions, the law might also require an adequate and proper test of claims made.

Under Shopify's Acceptable Use Policy, you may not deceive or mislead customers when marketing products.

Claims about the popularity and availability of a product should be clear and accurate. Examples of tactics which could be deceptive or misleading if the claims are inaccurate or false, include the following marketing tactics:

• limited stock notifications, such as "only [x] items left”

• countdown timers, such as “only [x] hours left”

• claims about how many people bought a particular product, such as “[x] people bought this product today”

Product performance, marketing, and pricing claims for European stores

If you're a merchant located in or selling to consumers in Europe, then European laws also apply to you. In your product performance, marketing, and pricing claims, you must include VAT and import duties in the final prices displayed for products sold through your online store.

Starting May 28, 2022, if you're offering a discount or price reduction, then you must clearly indicate the previous price of the product.

Before you sell to consumers in Europe, applicable consumer protection regulations such as the following directives:

• Directive 2005/29/EC on unfair commercial practices

• Directive 2019/2161/EU on the better enforcement and modernisation of Union consumer protection rules

Product recalls

You're required to monitor product recalls in any jurisdiction where you conduct business.

If a product that you sell, or have sold in the past, is recalled, then you must immediately remove products that were recalled from your online store.

If it's required by law, then you may need to notify customers who purchased a recalled product and advise them of next steps.

You can find specific information online about product recalls, such as the following government websites:

• The Association of Southeast Asian Nations (ASEAN) Product Alerts

• European Rapid Alert System for Dangerous Products (RAPEX)

• The Organisation for Economic Co-operation and Development's (OECD) global portal on product recalls

• United States online resource for recalls

Consumer protection resources

You can find specific information online about a jurisdiction's consumer awareness guidelines, such as the following resources:

• Australian Competition and Consumer Commission

• Canada's Office of Consumer Affairs

• Guidance on E-commerce in the European Union

• New Zealand Consumer Protection

• The United States Bureau of Consumer Protection

特別聲明：以上文章內(nèi)容僅代表作者本人觀點(diǎn)，不代表ESG跨境電商觀點(diǎn)或立場(chǎng)。如有關(guān)于作品內(nèi)容、版權(quán)或其它問(wèn)題請(qǐng)于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。