在活動期間以具有競爭力的價格吸引購物者

有兩種主要的定價策略。根據您的產品類別，競爭對手和市場選擇合適的策略：

1）降低原價以匹配市場價格

對于競爭更激烈的產品，高價格會阻止對價格敏感的購物者

2） 添加促銷或優惠券

使用代金券和其他促銷手段來吸引具有巨大價值的購物者

賣方提示：在活動期間，使用Shopee的營銷功能來設置有競爭力的產品價格。

將您的價格與同類產品進行比較，以確保競爭力

通過促銷或優惠券吸引購物者

單品折扣

降低產品價格以吸引更多的流量和銷售量。

折扣產品在右上角有一個標語，并明顯標出降價價格以吸引購物者。

賣家可以通過競爭性定價來增加店鋪流量并促進銷售。

Shopee賣家可以從兩種單品折扣中選擇：

賣方提示：賣方可以設置“購買限制”以限制每個購物者可以購買的數量。在賣家教育中心中了解有關更多信息。

捆綁交易

在SKU級別和商店級別創建捆綁折扣，以增加購買的商品數量。

通過展示各種補充產品并為捆綁購物提供更多折扣，從而增加購物者的購物籃尺寸。

通過在產品頁面上顯示捆綁商品，最大程度地提高產品的可見性。

Shopee賣家可以從3種捆綁交易中選擇：

賣家提示：創造性地匹配您的捆綁商品，以吸引購物者一起購買商品。進一步了解在賣家教育中心

賣方憑證

給代金券以最少的支出，以增加每個購物者的收入。

賣家可以輕松地通過以下方式為每個購物者帶來更多收入：

Shopee賣方可以從2種賣方憑證中進行選擇：

賣家提示：可以為選定產品或在整個商店范圍內使用兩種憑證類型。詳細了解在賣方教育中心。

評估現有產品并提高內容質量

使用Business Insights的見解來評估和確定具有轉換更多銷售潛力的產品。您可以改進2種產品來吸引更多銷售：

1. 暢銷產品：確定您的暢銷產品并確保其上市質量

2. 轉化率低的產品：提高轉化率低的產品的上市質量，以產生更多的銷售額

通過多角度上傳專業拍攝的照片并提供全面的產品信息，使您的產品熠熠生輝。

通過Business Insights找出最暢銷和最差的產品

步驟1：在賣方中心中，單擊“業務見解”

步驟2：在“業務見解”下，單擊“儀表板”，然后轉到“產品排名”

按“銷售”或“轉化”進行過濾以查看具有改進潛力的產品

步驟3：在“業務見解”下，單擊“產品”，然后轉到“效果”

賣家提示：在賣家教育中心中找到有關更多信息。

使用專業照片和全面的產品信息改善列表

質量清單示例：

賣家提示：在賣家教育中心中，了解有關改善產品圖片和說明以及改善產品命名和類別的更多信息。

利用Shopee功能進行更好的營銷

參與Flash Deals以提高產品知名度

Flash Deals提供誘人的折扣，可以幫助促進銷售并增加您的商店訪問量。

由于Flash Deal中精選的產品由Shopee負責策劃，因此您可以通過保持良好的賣家表現來增加被選中的機會。

賣家提示：在賣家教育中心中找到有關更多

參加Shopee Live，創造更吸引人的購物體驗

Shopee Live Streaming允許購物者查看他們最喜歡的賣家的實時視頻，與他們互動并向他們提問。

賣家可以：

購物者可以：

賣家提示：在賣家教育中心中找到有關如何在線加入Shopee的更多信息

使用Shopee Ads來提高產品曝光率并增加銷量

Shopee賣家可以從3種類型的Shopee廣告中進行選擇；關鍵字廣告，定位廣告和商店廣告。

Shopee關鍵字廣告可讓您的商家信息更多地展示，以促進銷售。

廣告在Shopee主頁上，像您的產品的“類似產品”部分下的搜索結果中的突出位置。

要開始使用Shopee關鍵字廣告：

賣方提示：有關在賣方教育中心中設置關鍵字廣告的更多信息。

預測購物者需求并提前計劃

3個幫助您管理庫存的問題

采用良好的庫存跟蹤做法以優化庫存

練習庫存跟蹤以確保庫存管理的準確性。您在線記錄的庫存應等于實際可用庫存。

庫存跟蹤做法：

1. 始終記錄入庫和出庫庫存

2. 預測全年的庫存周期計數，重點關注較高價值的SKU

3. 計算可用總庫存=最后入庫庫存+現有庫存–出庫庫存

賣方提示：通過擁有準確的庫存記錄，賣方可以減少脫銷的情況并最大程度地減少訂單取消。

使用網絡聊天來管理客戶互動

Web Chat是賣方中心中的一種消息傳遞工具，可幫助賣方與購物者快速方便地進行交互。

主要特點：

1. 搜索客戶清單

2. 自定義消息或發送預先保存的消息

3. 檢查訂單狀態并管理您的訂單

4. 向客戶發送優惠券

賣家提示：在賣家教育中心中了解有關更多信息。

設置自動回復消息以歡迎新購物者

自動回復是在購物者發起聊天后發送給他們的自動消息。

自動回復消息可以是：

購物者的常見問題

購物者的問題通常涵蓋以下3個主題。準備及時準確地回答這些常見問題。  

賣家提示：與購物者的良好互動可以促進更好的評論和銷售。在賣家教育中心中了解有關如何回答常見問題的更多信息。

如何通過聊天提供出色的客戶服務

實現高效準確實現的5個要素

適當包裝的材料

開始包裝之前，請確保您擁有必需的材料。為了正確包裝，要求您至少具有以下各項：

倉庫工具和設備

為了處理大量訂單，建議準備以下工具和設備，以在活動期間維持有組織的倉庫運作和履行過程。

分步履行準備

如何利用Shopee的選擇清單和裝箱清單

通過（1）選擇創建訂單的時間軸或（2）手動選擇要挑選和打包的訂單數量 

準備11.11和12.12的清單

通過以下6個問題檢查您是否已準備好11.11

遵循此清單以在廣告系列期間獲得更多銷售

Attract shoppers with competitive pricing during campaigns

There are 2 main pricing strategies. Choose the suitable strategy based on your product category, competitors and market:

1) Lower original price to match market price

For products with more competition, high prices deter shoppers who are price sensitive

2) Add promotions or vouchers

Use vouchers and other promotional techniques to entice shoppers with great value

Seller tip: Use Shopee's marketing features to set-up price competitive products during campaign periods.

Compare your price against similar products to ensure competitiveness

Attract shoppers with promotions or vouchers

Single product discount

Reduce the price of your products to attract more traffic and sales.

Discounted products are differentiated by a banner on the top right and visibly marked down price to attract shoppers.

Sellers could increase shop traffic and drive sales by setting price competitively.

Shopee sellers can choose from 2 types of single product discount:

Seller tip: Sellers can set a "purchase limit" to limit the quantity each shopper can buy. Learn more on in Seller Education Hub.

Bundle deals

Create bundle discounts at SKU level and store level to increase the number of items purchased.

Increase shoppers's basket size by showing a variety of complementary products and offering more discounts for bundle purchase.

Maximise the visibility of your products by displaying bundles on the Product Page.

Shopee sellers can choose from 3 types of bundle deals:

Seller tips: Match your bundles creatively to attract shoppers to purchase items together. Learn more on in Seller Education Hub

Seller vouchers

Give vouchers with minimum spend to increase the revenue per shopper.

Sellers can easily drive more revenue per shopper by:

Shopee sellers can choose from 2 types of Seller vouchers:

Seller tips: both voucher types can be set for selected products or storewide use. Learn more on in Seller Education Hub.

Evaluate existing products & improve content quality

Evaluate and identify products with potential to convert more sales using insights from Business Insights. There are 2 types of products you can improve on to attract more sales:

1. Best-selling products: Identify your best-selling products and ensure its listing quality

2. Products with low conversion rate: Improve the listing quality of products with low conversion rate to generate more sales

Make your products shine by uploading professionally taken photos in multiple perspectives and providing comprehensive product information.

Identify best-selling & poor-selling products with Business Insights

Step 1: In Seller Centre, click on Business Insights

Step 2: Under Business Insights, click on Dashboard and go to Product Ranking

Filter by "Sales" or "Conversion to see products with improvement potential

Step 3: Under Business Insights, click on Product and go to Performance

Seller Tips: Find out more on in Seller Education Hub.

Improve listing with professional photos & comprehensive product information

Example of quality listing:

Seller tip: Learn more on Improve your product's images and description and improve your product's naming and category in Seller Education Hub.

Utilise Shopee features for better marketing

Participate in Flash Deals to increase product visibility

Flash Deals offer attractive discounts that can help to boost sales and increase visits to your shop.

As products featured in Flash Deals are curated by Shopee, you can increase your chances of being selected by maintaining healthy seller performance.

Seller Tip: Find out more on in Seller Education Hub

Participate in Shopee Live to create a more engaging shopping experience

Shopee Live Streaming allows shoppers to view live videos from their favourite sellers, interact with them and ask them questions.

Sellers can，Shoppers can:

Seller Tip: Find out more on How to join Shopee live in Seller Education Hub

Use Shopee Ads to boost product exposure and increase sales

Shopee sellers can choose from 3 types of Shopee Ads; keyword ads, targeting ads, and shop ads.

Shopee Keyword Ads give your listings more exposure to boost sales.

The ads are placed in prominent positions in search results, on Shopee homepage, under Similar Products section of products like yours, and more.

To start using Shopee Keywords Ads:

Seller tip: Find out more on Setting up Keyword Ads in Seller Education Hub.

Predict shopper demand and plan in advance

3 questions to help you manage your stock

Adopt good stock tracking practices to optimise inventory

Practise stock tracking to ensure the accuracy in inventory management. Your stock recorded online should be equal to actual stock available.

Stock tracking practices:

1. Always record inbound and outbound stock

2. Forecast stock cycle counting throughout the year, focusing on SKUs of higher value

3. Calculate total stock available = Last inbound stock + existing stock – outbound stock

Seller tip: by having accurate inventory records, sellers can reduce out-of-stock instances and minimise order cancellations.

Use web chat to manage customer interaction

Web Chat is a messaging tool in Seller Centre that helps sellers interact with shoppers promptly and conveniently.

Key features:

1. Search customer list

2. Customise message or send pre-saved messages

3. Check order status and manage your orders

4. Send vouchers to customers

Seller tip: Learn more on in Seller Education Hub.

Set up an auto-reply message to welcome new shoppers

Auto reply is an automatic message sent to shoppers after they initiated a chat.

The auto reply message can be:

Common questions from shoppers

Shoppers' questions typically cover the following 3 topics. Be prepared to answer these commonly asked questions promptly and accurately.  

Seller tip: Good interaction with shoppers can contribute to better review and sales. Learn more on How to respond to common questions in Seller Education Hub.

How to deliver great customer service through chat

特別聲明：以上文章內容僅代表作者本人觀點，不代表ESG跨境電商觀點或立場。如有關于作品內容、版權或其它問題請于作品發表后的30日內與ESG跨境電商聯系。