如何在全球范圍內(nèi)定價

在您的主商城之外銷售商品時，您應(yīng)該考慮以下額外費用及其對利潤的影響：

• 直接向國際買家配送商品時的運費

• 自行配送訂單時的國際退貨運費

• 使用時將庫存運往國外運營中心的運費。有關(guān)國際配送的更多信息，請參閱物流配送。

• 您使用當(dāng)?shù)卣Z言提供上述服務(wù)或者雇傭第三方提供商來管理客戶語言支持的客戶支持成本。有關(guān)客戶支持的更多信息，請參閱客戶支持和退貨。

• 使用其他語言發(fā)布 ASIN 花費的翻譯費用。有關(guān)商品信息和翻譯的更多信息，請參閱開店流程。

• 稅收和關(guān)稅。有關(guān)稅收與關(guān)稅的詳細信息，請參閱“稅費和法規(guī)”。

請記住，“建立國際商品信息”工具在計算商品價格時提供貨幣匯率轉(zhuǎn)換功能。

提示：

• 在使用“建立國際商品信息”工具創(chuàng)建商品的賣家中，有 50% 以上使用與來源商城相同的商品價格規(guī)則。如果您不確定要使用哪項規(guī)則，可以考慮先使用與來源商城相同的規(guī)則，同時監(jiān)控您的銷量和利潤，然后根據(jù)需要調(diào)整商品價格規(guī)則以便微調(diào)價格。

• 考慮使用讓亞馬遜配送您的訂單，而不是自行配送訂單。使用亞馬遜物流可能更加經(jīng)濟高效，并您的商品價格更具競爭力。詳細了解亞馬遜物流。

How to price globally

When selling outside of your primary marketplace with Build International Listings, you should consider the following additional costs and their potential impact on your profitability:

• Shipping costs when you are shipping directly to international customers

• International return shipping costs, if you are fulfilling orders yourself

• Shipping costs to send your inventory to fulfillment centers abroad when you are using Fulfillment by Amazon. Learn more about shipping internationally in Ship and fulfill.

• Customer support costs if you are providing these services yourself in a local language or hiring a third-party provider to manage customer language support. Learn more about customer support in Customer support and returns.

• Translation costs for listing ASINs in another language. Learn more about listing and translation in Register and launch.

• Taxes and duties. Learn more about taxes and duties in Taxes and regulations.

Remember that Build International Listings provides a currency exchange rate conversion when calculating your prices.

Tips:

• More than 50% of the sellers using Build International Listings to synchronize offers use the "Same as source marketplace price" rule. If you are not sure which rule to use, consider starting with that one, monitoring your sales and margins, and adjusting your price rules to fine-tune prices as needed.

• Consider using Fulfillment by Amazon to have Amazon fulfill your orders instead of fulfilling them yourself. Using may be more cost-efficient and enable you to offer more competitive prices. Learn more about Fulfillment By Amazon.

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特別聲明：以上文章內(nèi)容僅代表作者本人觀點，不代表ESG跨境電商觀點或立場。如有關(guān)于作品內(nèi)容、版權(quán)或其它問題請于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。