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15個(gè)常見(jiàn)問(wèn)題全面了解如何補(bǔ)充亞馬遜庫(kù)存-ESG跨境

15個(gè)常見(jiàn)問(wèn)題全面了解如何補(bǔ)充亞馬遜庫(kù)存

亞馬遜觀察
亞馬遜觀察
2022-03-26
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補(bǔ)充庫(kù)存工具可以提供有關(guān)待補(bǔ)貨商品、建議補(bǔ)貨數(shù)量和發(fā)貨日期方面的建議。您可以配置交期和裝箱數(shù)量等輸入信息,從而自定義系統(tǒng)為您生成的補(bǔ)貨建議。“補(bǔ)充庫(kù)存”工具可以幫助您了解自己的庫(kù)存水平,以便保證商品供貨充足同時(shí)避免庫(kù)存積壓,從而最大限度地提升銷(xiāo)量。

補(bǔ)充庫(kù)存

補(bǔ)充庫(kù)存工具可以提供有關(guān)待補(bǔ)貨商品、建議補(bǔ)貨數(shù)量和發(fā)貨日期方面的建議。您可以配置交期和裝箱數(shù)量等輸入信息,從而自定義系統(tǒng)為您生成的補(bǔ)貨建議。“補(bǔ)充庫(kù)存”工具可以幫助您了解自己的庫(kù)存水平,以便保證商品供貨充足同時(shí)避免庫(kù)存積壓,從而最大限度地提升銷(xiāo)量。


常見(jiàn)問(wèn)題

亞馬遜如何生成補(bǔ)貨建議?

良好的關(guān)鍵之一是保持庫(kù)存有適量的存貨。這可能具有挑戰(zhàn)性,因?yàn)椤斑m宜數(shù)量”會(huì)根據(jù)未來(lái)的需求和持有過(guò)大或過(guò)小庫(kù)存的成本而變化。

為了幫助您應(yīng)對(duì)這些挑戰(zhàn),亞馬遜開(kāi)發(fā)了一套復(fù)雜的優(yōu)化模型,可以為商品計(jì)算出建議的補(bǔ)貨數(shù)量和發(fā)貨日期。這些數(shù)量和日期建議將考慮您的可變成本、預(yù)期收入和預(yù)計(jì)未來(lái)需求。這些建議旨在為您提供相關(guān)信息,您可利用這些信息平衡缺貨成本(銷(xiāo)售損失)與持有過(guò)大庫(kù)存的成本(資本成本和倉(cāng)儲(chǔ)費(fèi)),從而幫助您獲得最高庫(kù)存投資回報(bào)率。

請(qǐng)注意,該模型依賴(lài)于您的輸入內(nèi)容,同時(shí)利用預(yù)估的未來(lái)需求來(lái)生成補(bǔ)貨建議。

我是否需要遵循亞馬遜的補(bǔ)貨建議?

我們建議您遵循建議的補(bǔ)貨數(shù)量和發(fā)貨日期,以避免出現(xiàn)缺貨或庫(kù)存不足的情況。我們的建議綜合考慮未來(lái)的需求預(yù)測(cè)和您為每種商品提供的信息。通過(guò)調(diào)整賣(mài)家和供應(yīng)商備貨時(shí)間以及補(bǔ)貨頻率等商品級(jí)別信息,您可以對(duì)您的補(bǔ)貨建議進(jìn)行細(xì)微調(diào)整。要在“補(bǔ)充庫(kù)存”頁(yè)面上為特定商品更新這些設(shè)置,請(qǐng)從相應(yīng)商品右側(cè)的下拉菜單中選擇【自定義 SKU 設(shè)置】。您也可以點(diǎn)擊頁(yè)面右上方的【自定義 SKU 設(shè)置】批量配置您的設(shè)置。目前,我們的補(bǔ)貨建議并未考慮數(shù)量限制,所以請(qǐng)?jiān)趧?chuàng)建貨件之前注意查看【最大發(fā)貨數(shù)量】。

我需要在建議的發(fā)貨日期之前發(fā)送貨件嗎?

這些日期是我們根據(jù)各種數(shù)據(jù)估算的最佳發(fā)貨日期,可幫助您避免庫(kù)存不足或缺貨的情況。不過(guò),您可以自愿選擇是否遵循我們建議的發(fā)貨日期。

我如何獲知哪些商品有數(shù)量限制?

在“補(bǔ)充庫(kù)存”頁(yè)面上,符合創(chuàng)建貨件要求但具有數(shù)量限制的商品會(huì)有【限量補(bǔ)貨】的標(biāo)記。

亞馬遜如何計(jì)算我可以發(fā)送的限量補(bǔ)貨商品的數(shù)量?

我們會(huì)根據(jù)過(guò)去的銷(xiāo)量、當(dāng)前庫(kù)存水平以及我們運(yùn)營(yíng)中心的可用倉(cāng)儲(chǔ)空間來(lái)計(jì)算您可以發(fā)送的商品數(shù)量。

我怎樣確定自己可以發(fā)送多少商品?

要確定您可以發(fā)往運(yùn)營(yíng)中心的商品數(shù)量,請(qǐng)前往補(bǔ)充庫(kù)存頁(yè)面。在商品的供貨天數(shù)列中點(diǎn)擊顏色條上方的商品數(shù)量會(huì)打開(kāi)一個(gè)彈出窗口,其中顯示有允許的最大貨件數(shù)量。

亞馬遜如何計(jì)算允許的最大貨件數(shù)量?

您可以發(fā)送的最大貨件數(shù)量等于最高庫(kù)存水平減去庫(kù)存限額使用量。

要查看商品的庫(kù)存限額使用量,請(qǐng)點(diǎn)擊供貨天數(shù)列中顏色條上方的商品數(shù)量,這會(huì)打開(kāi)一個(gè)顯示有庫(kù)存限額使用量的彈出窗口。

庫(kù)存限額使用量表示您當(dāng)前在亞馬遜持有的庫(kù)存水平,該值計(jì)入您的最高庫(kù)存水平,并可用于確定您可以發(fā)送的最大貨件數(shù)量。其中包括您的入庫(kù)貨件、待移除庫(kù)存和預(yù)留庫(kù)存。該值與彈出窗口中的供應(yīng)值可能相同,也可能不同。

我可以申請(qǐng)?zhí)岣呱唐返臄?shù)量限制嗎?

我們目前不接受修改數(shù)量限制的請(qǐng)求。

為何我的某些商品沒(méi)有相應(yīng)的補(bǔ)貨建議?

我們暫時(shí)不會(huì)為有【限量補(bǔ)貨】標(biāo)記的商品顯示補(bǔ)貨建議。

如何從“補(bǔ)充庫(kù)存”頁(yè)面創(chuàng)建貨件?

在“補(bǔ)充庫(kù)存”頁(yè)面上,選擇 SKU 并點(diǎn)擊【創(chuàng)建入庫(kù)計(jì)劃】按鈕,即可創(chuàng)建貨件。要為多個(gè) SKU 創(chuàng)建入庫(kù)計(jì)劃,請(qǐng)選中每個(gè) SKU 左側(cè)的復(fù)選框,然后點(diǎn)擊【創(chuàng)建入庫(kù)計(jì)劃】。

確保您擁有創(chuàng)建貨件所需的用戶(hù)權(quán)限。您可以在賣(mài)家平臺(tái)的【設(shè)置】下查看和更新您的用戶(hù)權(quán)限。從下拉菜單中選擇【用戶(hù)權(quán)限】,確保已為【庫(kù)存規(guī)劃】啟用“查看和編輯”權(quán)限。

如何調(diào)整補(bǔ)貨設(shè)置?

您可以通過(guò)調(diào)整供應(yīng)商交期和補(bǔ)貨頻率等商品級(jí)別的輸入信息來(lái)調(diào)整您的補(bǔ)貨建議。要更新特定商品的這些設(shè)置,請(qǐng)點(diǎn)擊【操作】列中的下拉菜單,然后選擇【自定義 SKU 設(shè)置】以前往 SKU 詳情頁(yè)面。您也可以點(diǎn)擊【補(bǔ)充庫(kù)存】頁(yè)面右上角的【商品設(shè)置】,批量配置您的設(shè)置。

為何“配置 SKU 設(shè)置”頁(yè)面的底部會(huì)看到一條提醒?

這可以提醒您某些可能會(huì)影響補(bǔ)貨建議相關(guān)性的狀況,例如: 當(dāng)多個(gè)賣(mài)家對(duì)某種商品報(bào)價(jià),并且您的價(jià)格不是當(dāng)前最低商品價(jià)格時(shí),系統(tǒng)會(huì)顯示“您的價(jià)格不是最低商品價(jià)格”。

如何提供有關(guān)補(bǔ)貨建議或“補(bǔ)充庫(kù)存”功能的反饋?

歡迎您提供反饋,幫助我們改進(jìn)庫(kù)存。您可以使用“補(bǔ)充庫(kù)存”頁(yè)面底部的【反饋】按鈕發(fā)送任意。

我希望我的供應(yīng)商名稱(chēng)保密。我必須輸入供應(yīng)商名稱(chēng)嗎?

不用,您可以輸入代表您的供應(yīng)商的昵稱(chēng)或代碼。這不會(huì)影響您所獲得的補(bǔ)貨建議的質(zhì)量。

如何將 ASIN 標(biāo)記為不可補(bǔ)貨?

您可以在“補(bǔ)充庫(kù)存”頁(yè)面的【操作】列中點(diǎn)擊【查看詳情】,然后選擇【隱藏建議】,以此表明某個(gè) SKU 不可補(bǔ)貨。隱藏與一個(gè) ASIN 關(guān)聯(lián)的所有 SKU,會(huì)將該 ASIN 從您的有存貨率計(jì)算和亞馬遜物流預(yù)計(jì)銷(xiāo)量損失中排除。

請(qǐng)注意,出于以下原因,隱藏可補(bǔ)貨的 SKU 不能有效提高 (IPI) 得分:

  • 隱藏 SKU 不會(huì)直接改變您的 IPI 得分。

  • 您所隱藏的 SKU 將不再顯示補(bǔ)貨建議。

  • 亞馬遜物流庫(kù)存設(shè)置不準(zhǔn)確可能會(huì)導(dǎo)致您錯(cuò)過(guò)寶貴的補(bǔ)貨機(jī)會(huì)。


術(shù)語(yǔ)表

供貨天數(shù)

根據(jù)商品的預(yù)期需求估算的您當(dāng)前庫(kù)存能夠持續(xù)供貨的天數(shù)。

預(yù)估貨件價(jià)值金額

您從供應(yīng)商處為特定商品補(bǔ)貨的預(yù)計(jì)價(jià)值。用建議補(bǔ)貨數(shù)量乘以采購(gòu)成本即可得出此值。

低庫(kù)存

該提醒表明您商品的供貨天數(shù)短于交期,這表示可能需要加急處理補(bǔ)貨貨件以免出現(xiàn)缺貨。

缺貨

該提醒表明商品的庫(kù)存為空。

建議發(fā)貨日期

根據(jù)預(yù)計(jì)供貨天數(shù)和交期建議的配送商品的日期,以避免少貨或缺貨。

建議補(bǔ)貨數(shù)量

針對(duì)亞馬遜物流要補(bǔ)貨的商品數(shù)量的建議。

補(bǔ)貨輸入

在這些字段中輸入值可調(diào)整我們針對(duì)您的業(yè)務(wù)提出的建議:

  • 采購(gòu)成本: 從您的供應(yīng)商處訂購(gòu)指定商品時(shí)需為每件商品支付的費(fèi)用。

  • 每件商品的可變成本: 您為每件商品支付的額外費(fèi)用,不包括亞馬遜所收費(fèi)用(例如,每件商品的運(yùn)費(fèi))。

  • 供應(yīng)鏈設(shè)置: 指明如何為指定商品配置您的供應(yīng)鏈,以便建議模型計(jì)算相應(yīng)的交期。

    1. 供應(yīng)商直接將商品運(yùn)至亞馬遜: 表明商品直接從您的供應(yīng)商處配送至亞馬遜。選擇此供應(yīng)鏈類(lèi)型將導(dǎo)致該模型在計(jì)算建議時(shí)僅使用【供應(yīng)商交期】。輸入值: 1.

    2. 供應(yīng)商將貨件發(fā)往您的所在地,然后您將全部貨件運(yùn)至亞馬遜: 表明商品的【整個(gè)訂單】從您的供應(yīng)商處發(fā)貨,進(jìn)行預(yù)處理后再發(fā)往亞馬遜。選擇此設(shè)置將導(dǎo)致該模型在計(jì)算建議時(shí)使用【供應(yīng)商交期】外加【賣(mài)家備貨時(shí)間】。輸入值: 2.

    3. 供應(yīng)商將批量庫(kù)存發(fā)送至您的所在地,然后您將補(bǔ)貨庫(kù)存發(fā)往亞馬遜: 表明您通常在您的所在地儲(chǔ)存該商品的庫(kù)存,然后直接從您的所在地向亞馬遜補(bǔ)貨。選擇此設(shè)置將導(dǎo)致該模型在計(jì)算建議時(shí)僅使用【賣(mài)家備貨時(shí)間】。輸入值: 3.

  • 賣(mài)家備貨時(shí)間: 您將商品從您的所在地送達(dá)亞馬遜所需的周數(shù)。

  • 供應(yīng)商交期: 供應(yīng)商將商品送達(dá)您的所在地所需的時(shí)間。

  • 補(bǔ)貨頻率: 您通常對(duì)指定商品補(bǔ)貨的頻率。

  • 裝箱數(shù)量: 又稱(chēng)訂購(gòu)倍數(shù),即從您的供應(yīng)商處訂購(gòu)的每盒或每箱可售商品的數(shù)量。

  • 最小補(bǔ)貨數(shù)量: 補(bǔ)充亞馬遜物流庫(kù)存時(shí),您發(fā)送的最小商品數(shù)量。

銷(xiāo)售額(最近 30 天)

該 SKU 在最近 30 天內(nèi)的銷(xiāo)售總額。

Restock Inventory

The Restock Inventory tool provides recommendations on products to restock, suggested replenishment quantities, and ship by dates. You can customize your restock recommendations by configuring your inputs, such as lead time and case pack quantities. The restock tool helps you keep track of your inventory levels so that you can maximize sales by meeting product demand while avoiding overstock situations.


Frequently asked questions

How does Amazon generate restock recommendations?

One of the keys to good inventory management is keeping the right amount of inventory in stock. This can be challenging, because the “right amount” varies based on future demand and the cost of carrying too much or too little inventory.

To help you overcome these challenges, Amazon has developed a sophisticated optimization model that calculates a suggested replenishment quantity, and ship date for your products. The quantity and date recommendations take into account your variable costs, expected revenue, and estimated future demand. The recommendations are intended to provide you with information you can use to balance the cost of running out of stock (lost sales) vs. the cost of carrying too much inventory (capital costs and storage fees) to help you get the highest return on your inventory investment.

Keep in mind that the model relies on your inputs and leverages an estimate of future demand to generate a restock recommendation.

Do I need to follow Amazon’s restock recommendations?

We encourage you to follow the recommended replenishment quantity and ship dates to avoid out of stock or low stock situations. Our recommendations take into account future demand forecasts and the product-level information you provide. Please fine-tune your restock recommendations by adjusting product-level information, such as seller and supplier lead times, and replenishment frequency. To update these settings for a particular product from the Restock Inventory page, select Customize SKU settings from the drop-down menu to the right. You can also configure your settings in bulk by clicking Customize SKU settings at the top right of the page. Currently, our recommendations do not take into account the quantity limits, so please note the Maximum shipment quantity before creating a shipment.

Do I need to send my shipments by the recommended ship date?

These dates are our best estimate of when to send in a shipment to help you avoid low stock or out-of-stock scenarios. However, it is always your decision whether or not to follow our recommended ship date.

How will I know which products have quantity limits?

Products that are eligible for shipment creation and have a quantity limit are marked with a Limited restock tag on the Restock Inventory page.

How does Amazon calculate the quantity I am able to send for limited restock products?

We calculate the quantity you can send based on past sales, current inventory levels, and the capacity available in our fulfillment centers.

How can I determine how much of my product I am able to send?

To determine how much you can send to a fulfillment center, go to the Restock Inventory page. In the Days of Supply column for your product, click on the units right above the color bar to open a pop-up window that contains your Maximum shipment quantity allowed.

How does Amazon calculate the maximum shipment quantity allowed?

Your Maximum shipment quantity equals your Maximum inventory level allowed minus Utilization.

To find utilization for your product, click on the units right above the color bar in the Days of Supply column to open a pop-up window that contains the Utilization number.

Utilization represents your current inventory at Amazon, which counts against your maximum inventory level and helps determine your maximum shipment quantity. It includes incoming shipments, inventory pending removals, and your reserved inventory. This may or may not match with the Inventory supply at Amazon number in the pop-up window.

Can I appeal for an increase in my product's quantity limit?

No, we are not accepting requests to modify quantity limits.

Why is a restock recommendation not available for some of my products?

Temporarily, we are not showing restock recommendations for products marked with the Limited restock tag.

How do I create a shipment from the Restock Inventory page?

You can create a shipment by selecting the SKU and clicking the Create shipping plan button. To create a shipping plan for multiple SKUs, check the box to the left of each SKU and then click Create shipping plan.

Make sure you have the right user permissions to create a shipment. You can check and update your user permissions in Seller Central under Settings. Select User Permissions from the drop-down menu, then ensure Inventory Planning has the “view and edit” permission enabled.

How do I adjust my restock settings?

You can fine-tune your restock recommendations by adjusting product-level inputs such as supplier lead time and replenishment frequency. To update these settings for a particular product, click on the drop-down menu in the Action column and select Customize SKU settings to be taken to the SKU Details page. You can also configure your settings in bulk by clicking Product settings at the top right of the Restock Inventory page.

Why do I see an alert displayed at the bOTTOm of the Configure SKU settings page?

Alerts let you know about certain conditions that may affect the relevance of your recommendations. For example: “You do not have the lowest-price offer” displays when there are multiple sellers with offers on a given product and you do not have the current lowest offer price.

How can I provide feedback about the recommendations or the Restock Inventory feature?

We welcome your feedback to help us improve our inventory management tools. Send any feedback by using the Feedback button on the bottom of the Restock Inventory page.

I'd prefer to keep my supplier’s name prie. Do I have to enter the supplier’s name?

No. You can enter a nickname or code to represent your suppliers. Doing this will not change the quality of your restock recommendations.

How do I flag ASINs as not replenishable?

You can indicate that a SKU is not replenishable on the Restock Inventory page by clicking View details in the Action column and selecting Hide recommendation. Hiding all SKUs associated with an ASIN will exclude the ASIN from your FBA in-stock rate and estimated lost sales.

Note that hiding replenishable SKUs is not an effective way to increase your Inventory Performance Index (IPI) score for the following reasons:

  • Hiding SKUs does not directly change your IPI score.

  • The SKUs you hide will no longer display restock recommendations.

  • Inaccurate FBA inventory settings may cause you to miss valuable restock opportunities.


Glossary

Days of supply

The estimated number of days your current inventory supply will last based on the projected demand for your product.

Estimated shipment value amount

The estimated value of the inventory you are restocking for a particular product from your supplier. It’s calculated by multiplying your recommended replenishment quantity with your cost of purchase.

Low stock

This alert identifies items where the days of supply is less than the lead time, which indicates that replenishment shipments may need to be expedited in order to avoid going out of stock.

Out of stock

This alert is shown for items that are no longer in inventory.

Recommended ship date

The suggested date to ship the product to avoid a low- or out-of-stock scenario, based on your estimated days of supply and lead time.

Recommended replenishment quantity

The recommendation for the number of units to be restocked for FBA.

Restock inputs

Enter values in these fields to fine-tune your recommendations for your business.

  • Cost of purchase: The per-unit cost that you pay to order the specified product from your supplier.

  • Per-unit variable costs: Additional per-unit cost that you pay, not including Amazon fees (for example, shipping cost per unit).

  • Supply chain setting: Indicates how your supply chain is configured for the specified product so that the recommendation model can calculate the appropriate lead time.

    1. Supplier ships directly to Amazon: Indicates that the product is directly shipped from your supplier to Amazon. Selecting this supply chain type will cause the model to use only Supplier lead time when calculating recommendations. Enter value: 1.

    2. Supplier ships to your facility, then you forward the full shipment to Amazon: Indicates that the full order for the product is shipped from your supplier, then prepped before sending to Amazon. Selecting this will cause the model to use Supplier lead time plus Seller lead time when calculating recommendations. Enter value: 2.

    3. Supplier ships a bulk supply to your facility, then you replenish inventory to Amazon: Indicates that you typically store inventory for this product at your facility and replenish to Amazon directly from that facility. Selecting this will cause the model to use only Seller lead time when calculating recommendations. Enter value: 3.

  • Seller lead time: Number of weeks needed for you to deliver a product from your facility to Amazon.

  • Supplier lead time: The amount of time needed for your supplier to deliver a product to your facility.

  • Replenishment frequency: The frequency at which you typically replenish the specified product.

  • Case pack quantity: Also known as order multiple, this is the number of sellable units per case or carton ordered from your supplier.

  • Minimum replenishment quantity: The minimum number of units that you send when restocking FBA inventory.

Sales (last 30 days)

The value for the total sales of this SKU in the last 30 days.

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特別聲明:以上文章內(nèi)容僅代表作者本人觀點(diǎn),不代表ESG跨境電商觀點(diǎn)或立場(chǎng)。如有關(guān)于作品內(nèi)容、版權(quán)或其它問(wèn)題請(qǐng)于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。

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