將促銷代碼分享給影響者和聯(lián)盟

您可以通過將促銷代碼分享給影響者和聯(lián)盟來進(jìn)一步提高促銷的瀏覽量。

要將促銷代碼分享給影響者和聯(lián)盟，請先創(chuàng)建一個社交媒體促銷代碼，并使用“此促銷代碼的分享對象”選項(xiàng)來選擇“亞馬遜影響者和聯(lián)盟”。對于新創(chuàng)建的促銷代碼，我們會自動選擇將其分享給相關(guān)影響者和聯(lián)盟。

如果您需要創(chuàng)建不想分享給影響者或聯(lián)盟的促銷代碼，請?jiān)趧?chuàng)建時(shí)取消選擇此選項(xiàng)，以排除影響者或聯(lián)盟。促銷一經(jīng)創(chuàng)建或取消，您便無法更改您選擇包含或排除的選項(xiàng)的決定。

在您的促銷代碼獲得批準(zhǔn)后，我們會將其分享在聯(lián)盟平臺上，影響者和聯(lián)盟可以在其中按商品分類瀏覽促銷代碼，并可以將任何相關(guān)促銷代碼的鏈接分享給其受眾。如果有相關(guān)影響者或聯(lián)盟對您的商品感興趣，我們可以通過電子郵件將有關(guān)您促銷的信息告知他們，并說明如何將其分享給受眾。

注意： 采用這種方法并不能保證影響者或聯(lián)盟會發(fā)布有關(guān)您促銷的信息，他們可自行決定是否與其受眾分享。目前，使用此功能無需付費(fèi)。

作為最佳實(shí)踐，我們建議您的促銷應(yīng)至少持續(xù)兩周，以便找到可以組織內(nèi)容并發(fā)布您促銷的相關(guān)影響者。

對于報(bào)告，您可以下載每個促銷代碼的銷售報(bào)告。依次導(dǎo)航至【廣告】 > 【促銷】 > 【管理您的促銷】，然后查看所需促銷并點(diǎn)擊【下載報(bào)告】。要查看聯(lián)盟或影響者是否分享了您的促銷，請查找“由聯(lián)盟/影響者引薦”列。僅當(dāng)您選擇將促銷分享給影響者和聯(lián)盟時(shí)，才能看到此列。由影響者或聯(lián)盟引薦的訂單將被標(biāo)記為“Y”。

有關(guān)促銷代碼的更多信息，請參閱賣家平臺中的創(chuàng)建促銷代碼。

了解有關(guān)亞馬遜影響者計(jì)劃和亞馬遜聯(lián)盟計(jì)劃的更多信息。

Sharing Promo Codes with Amazon Influencers and Associates

You can share your social media promo code with Amazon Influencers and Associates to drive the additional traffic to your promotion.

To share your promo code with Amazon Influencers and Associates, first create a social media promo code and use the 'Share this promo code with' option to select 'Amazon Influencers and Associates'. For newly created promo codes, we automatically opt it in to be shared with relevant influencers and associates.

If you create a promo code that you do not want to share with influencers or associates, opt-out when creating it by unselecting this option. You cannot change your decision to opt-in or opt-out once your promotion is created or cancelled.

Once your promo code is approved, we share it on the Associates Central, where influencers and associates can browse by product category and share links to any relevant promo codes with their audience. If there are relevant influencers or associates interested in your products, we can notify them about your promotion through email with instructions on how to share with their audience.

Note: Participating does not guarantee that influencers or associates will post about your promotion, it is up to their discretion to share with their audience or not. At this time, there is no fee for using this feature.

As a best practice, we recommend that your promotion should be active for at least two weeks to find relevant influencers who can curate content and post your promotion.

For reporting, you can download a sales report per promo code. Navigate to Advertising > Promotions > Manage Your Promotions > View desired promotion and click Download Report . To see if your promotion was shared by an associate or influencer, look for the 'Referred by Associate/Influencer' column. You can only see this column if you opt your promotion in to be shared with influencers and associates. An order will be marked as 'Y' if it was referred by an influencer or associate.

For more information about social media promo codes, refer to Create a Social Media Promo Code in Seller Central.

Learn more about the Amazon Influencer Program and Amazon Associates program.

Note: This feature is currently available in the US marketplace only for the sellers who are approved in new Amazon Brand Registry. Sellers who do not meet this criteria will not have access to this option in the Seller Central.

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特別聲明：以上文章內(nèi)容僅代表作者本人觀點(diǎn)，不代表ESG跨境電商觀點(diǎn)或立場。如有關(guān)于作品內(nèi)容、版權(quán)或其它問題請于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。