計算機外圍設備

商品名稱

為您的商品擬一個好的商品名稱有助于買家放心購買您的商品。請使用以下指南創建好的商品名稱：

• 描述性足夠強，讓買家能夠僅基于商品名稱就可作出決定。

• 商品名稱應少于等于 150 個字符。

• 大寫每個單詞的首字母（除非供應商或商品名稱刻意以小寫字母拼寫）。如果您不確定準確的商品名稱，請查看制造商網站了解使用格式。

• 如果包含型號，請以括號形式添加到末尾。請不要以型號開頭。

• 只有當相似商品是以尺寸信息區別時才將尺寸信息包含在商品名稱中。

商品名稱格式

[供應商名稱] + [商品名稱] +（[型號]--[顏色]）

在創建商品的商品名稱時，您必須避免以下操作：

• 使用“時尚”、“輕量”、“正品”或“原版”等營銷詞匯。

• 包含“新品”、“翻新”、“再制造”等商品狀況信息（請參閱 狀況指南）。

• 商品名稱中包含術語“原始設備制造商 (OEM)”。這可能對買家具有迷惑性。

• 在商品名稱中提及顏色，除非該顏色是商品的特色，如顏色是非常重要因素的限量版商品。（例如“Microsoft 無線筆記本電腦光電鼠標 3000-火龍果粉色”）。

• 在商品名稱中包含保修信息。（例如“終身更換保修”）。

好的例子：

• Logitech V20 筆記本電腦揚聲器

• Logitech V220 無線光電鼠標，用于筆記本電腦

不好的例子：

按以下順序對商品進行附加說明：

Computer Peripherals

Titles

A good title for your listings can help customers buy your products with confidence. Use the following guidance to create a good title:

• Be descriptive enough for a customer to make a decision based on the information in the title alone.

• Titles should be 150 characters or less.

• Capitalize the first letter of each word (unless the vendor or product name is deliberately spelled with a lowercase letter). If you are unsure about the exact product name, check the manufacturer's website for the format to use.

• If a model number is included, add it at the end in parenthesis. Don't begin with the model number.

• Size information should only be included in titles when it differentiates the item from similar items.

Title Format

[Vendor Name] + [Product Name] + ([Model Number]--[Color])

You must avoid the following practices when creating a title for your product:

• Using marketing words like "stylish," "lightweight," "genuine," or "original."

• Including condition information like "New," "Refurbished," "Remanufactured" (see Condition Guidelines).

• Using the term "Original Equipment Manager (OEM)" in your title. It might be confusing to customers.

• Mentioning color in the title, unless it is a special feature of the product, like a limited edition where color is important. (For example, "Microsoft Wireless Notebook Optical Mouse 3000-Dragon Fruit Pink").

• Including warranty information in the title. (For example, "with Lifetime Replacement Warranty").

Good examples:

• Logitech V20 Notebook Speakers

• Logitech V220 Cordless Optical Mouse for Notebooks

Bad examples:

Title	Errors
New Replacement Li-Ion Battery for IBM ThinkPad T40 T41 T41p T42 T43 R50 R50e R50p R51 R52 Series Laptops / Replacement IBM Battery P/N 02K6699 08K8192 08K8193 08K8195 08K8197 08K8214 92P1011 92P1060 92P1071 92P1075 92P1087 92P1089 92P1091 9291101 9291102	This one has too many details
Logitech 967740-0403 Internet 350 Vista Qualified Usb Keyboard - Black	The part number is too close to the beginning. USB should be in all caps Black is not a special feature and it doesn't need to be included

Bullets

Include additional descriptions for your product in the following order:

Bullet	Description	Example
1	Overall synopsis of product	Pen tablet with USB connection
2	Major feature	1,024 levels of pressure-sensitivity
3	Minor feature	Customizable menu shortcut buttons
4	Materials and construction (if important, if not, another feature is fine)	Thick, durable overlay
5	Warranty or accessory information	Limited lifetime warranty

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特別聲明：以上文章內容僅代表作者本人觀點，不代表ESG跨境電商觀點或立場。如有關于作品內容、版權或其它問題請于作品發表后的30日內與ESG跨境電商聯系。