亞馬遜官方發布：珠寶首飾類商品數據指南

亞馬遜觀察

2022-03-26

2178

在亞馬遜的“珠寶首飾”分類下發布商品十分復雜。亞馬遜的珠寶首飾 ASIN 商品數據包含許多附加屬性，以便為買家提供有關珠寶首飾商品質量的詳細信息。

珠寶首飾類商品數據指南

以下指南將幫助您了解如何分配幾個關鍵珠寶首飾商品數據屬性。

Important: 亞馬遜要求根據珠寶首飾質量保證標準和美國聯邦貿易委員會 (FTC) 法規以及描述所有珠寶首飾 ASIN。我們要求賣家準確描述珠寶首飾并遵守這些質量標準。珠寶首飾賣家應閱讀并了解這兩組規則，并確保所有珠寶首飾 ASIN 遵守這些政策。請確保選擇準確描述您的商品的有效值。

商品數據要求

所有珠寶首飾商品的商品信息數據必須符合“珠寶首飾”類的特定標準。

賣家必須遵循賣家平臺發布的“珠寶首飾庫存模板”中各個選項卡所列的各項數據要求。系統會強制執行這些要求。我們不接受任何不符合上述標準的商品。
鑒于商品分類、商品規格和質量保證目的，我們根據金屬類型、寶石類型和珍珠類型對高級珠寶首飾和時尚珠寶首飾進行了劃分。詳細了解高級珠寶首飾和時尚珠寶首飾的分類。
賣家必須為所有珠寶首飾商品提供品牌名稱、商品分類名稱、寶石類型、商品名稱、商品 SKU、商品類型關鍵字 (ITK)、制造商、材質類型、金屬類型和商品類型。對于戒指，“戒指尺寸”是必填字段。
提供更多的珠寶首飾商品數據，以確保為買家提供的商品描述準確、清晰、明確。根據商品使用的材質，可以應用不同的屬性，例如：

鉆石商品：賣家應公開寶石切割、寶石顏色、寶石凈度、寶石重量（克拉）、寶石形狀、鑲嵌類型和鉆石總重。如果鉆石是合成（實驗室培育）的或經過處理，賣家還應公開寶石制作方法以及任何寶石處理方法。
Important: 仿制鉆石的規格中應注明寶石的實際成分。在材質類型中注明水晶、玻璃或樹脂寶石；在寶石類型中注明實際寶石（比如立方氧化鋯、白色黃玉等）。
寶石商品：賣家應提供寶石顏色、寶石形狀、鑲嵌類型和寶石總重。如果寶石是合成（實驗室培育）的或經過處理，賣家還應公開寶石制作方法以及任何寶石處理方法。
Important: 仿制寶石的規格中應注明寶石的實際成分。在材質類型中注明水晶、玻璃或樹脂寶石；在寶石類型中注明實際寶石（比如立方氧化鋯、黃玉等）。
高級珍珠商品：賣家應公開珍珠類型、顏色、形狀、光澤度、均勻度、瑕疵度、每顆的尺寸、珍珠數量和鑲嵌類型。此外，賣家還必須公開所有珍珠商品是否為養殖、仿制、復合外殼或天然珍珠。
高級金屬商品：賣家應公開金屬印記。

分配有效值

許多珠寶首飾庫存文件字段都必須填寫有效值。有效值是指出現在特定屬性的特定值列表中的值。有效值列表位于庫存文件模板的有效值選項卡中，供賣家使用。

有效值為何如此重要？

亞馬遜可以使用有效值向買家提供所有珠寶首飾 ASIN 的一致信息。此外，有效值還用于分類節點和細分節點分配。當某個 ASIN 屬性采用的值不在此屬性的有效值列表中時，此 ASIN 可能無法分配到合適的分類節點和細分節點。這增加了買家找到商品的難度。確保為具有有效值列表的所有屬性使用有效值，這樣賣家可以提高 ASIN 在瀏覽和搜索中的發現幾率。

珠寶首飾賣家應熟悉哪些屬性在此庫存文件模板的有效值選項卡上有有效值列表。對于有有效值列表的屬性，僅為屬性分配已列出的有效值，并按照顯示的內容準確進行分配。請勿分配任何其他未列出的值。

Important: 我們不再更新單獨的珠寶首飾分類庫存文件模板，因此這些文件中的有效值選項卡并不是最新的。請勿參考任何之前發布的單獨珠寶首飾庫存文件模板中的有效值列表，因為它們已過時。

訪問更新后有效值的最新列表

前往批量上傳商品。
在第 1 步下的商品分類工具部分中，瀏覽至服裝、鞋靴和珠寶首飾 > 女士 > 珠寶首飾。
點擊選擇，從四種珠寶首飾商品類型中選擇一個或多個選項：

戒指
耳環
腳鏈、手鏈或項鏈
貼身珠寶首飾、胸針、小飾品或珠寶首飾套裝

在第 2 步下，選擇高級模板，然后點擊生成模板。
Note: 庫存模板的有效值選項卡中顯示的“商品類型”（也稱為“商品類型關鍵字”[ITK]）值的列表并不完整。要訪問珠寶首飾的完整 ITK 列表，請參閱最新的時尚珠寶首飾分類樹指南和。

分配商品規格數據

商品規格數據（位于詳情頁面的“商品規格”部分）介紹了高級珠寶首飾商品每個元素的質量和尺寸。這些信息對幫助買家做出購買決定至關重要。仔細分配商品規格屬性，且務必檢查準確性和完整性。

以下是有關為幾個關鍵商品規格屬性分配值的指南。這些指南并不詳盡。您有責任確保分配給珠寶首飾商品數據字段的值符合亞馬遜的珠寶首飾質量保證標準和 FTC 法規以及珠寶首飾行業的。

材質類型（必填）

此分類為買家提供了有關制成 ASIN 的一般材質的信息：金屬、寶石、水晶、玻璃、珍珠、皮革、木材和硅膠等等。

如果商品由金屬、寶石或珍珠制成，則向材質類型屬性分配“金屬”、“寶石”或“珍珠”。然后，在金屬類型、寶石類型和珍珠類型中指定這些特定類型的材質。對其中每個屬性使用有效值列表中的相應有效值。

金屬類型（必填）

“金屬類型”表明了商品主要由特定類型的金屬制成。

對于使用金屬制成的商品，請在材質類型屬性中輸入“金屬”，并在金屬類型下注明特定類型的金屬。
一些商品的組件可能由不同的金屬制成，或者由多種金屬組合而成，但這些金屬并未在有效值列表中列出。對于此類商品，請在金屬類型下注明最主要的金屬。然后在商品數據的其他地方（例如在要點或商品描述中）介紹其他金屬。
XSD（XML 上傳數據）目前無法更新無變體 ASIN 的金屬類型。要更新無變體 ASIN 的金屬類型數據，請在管理庫存中找到此 ASIN，然后在此處編輯其數據。

金屬總重（可選）

如果要提供此測量值，請確保您的測量足夠精準，能夠符合的《珠寶首飾質量保證標準》中所述的公差。

Important: 如果要提供在尺寸（比如戒指尺寸或項鏈長度）上有所變化的 ASIN 系列的金屬總重，請確保要么提供每個子 ASIN 的實際重量，要么提供系列中所有 ASIN 的最低重量。如果提供平均重量，則可能會夸大該范圍內較小尺寸的貴金屬含量；這是不可接受的。

寶石類型（必填）

“寶石類型”應注明制成商品所使用的特定類型的寶石。它應始終注明商品中寶石的實際礦物成分，而不是寶石看起來的樣子。例如，請不要將深藍色水晶或尖晶石寶石稱為“藍寶石”。

天然或合成寶石（鉆石、立方氧化鋯、黃玉、藍寶石等）：

為材質類型屬性分配“寶石”，并分配代表實際寶石礦物的寶石類型值。

寶石確實是寶石，但您不知道實際寶石類型：

為材質類型屬性分配“寶石”，并為寶石類型分配“未知”值。

寶石不是真的寶石（水晶、玻璃、塑料凳）：

在材質類型中指定實際的寶石材質，并為寶石類型分配“不適用”值。請參閱 FTC 法規和我們的珠寶首飾發布提示幫助頁面，以了解有關如何描述被認為是合成（仿制/人造）寶石的寶石的信息。

寶石類型 1 字段中應填寫主要寶石。
如果商品使用的寶石類型多于提供的寶石類型字段，請在商品數據的其他地方（例如在要點或商品描述中）提供有關其他寶石的信息。
對于綠松石寶石，請選擇有效值“綠松石”（適用于天然綠松石）、“經穩定化處理的綠松石”或“壓縮綠松石”。應在材質類型中使用有效值“礦物粉”和“樹脂”或“合成樹脂”來表明塊狀（合成）綠松石。
對于其他壓縮寶石（比如青金石或碧玉），請在商品數據的其他地方（例如在要點或商品描述中）注明這一點。
對于其他經穩定化處理的寶石，請在寶石處理方法屬性中注明這一點。

寶石制作方法

“寶石制作方法”字段要與“寶石類型”字段對應（比如“寶石類型 1”對應“寶石制作方法 1”）。對于每種寶石類型，賣家都必須填寫此屬性。“寶石制作方法”會注明寶石是天然的（從地下開采的）還是合成的（化學上與天然寶石相同，但是在實驗室環境中合成或“生長”的）。

如果不提供“寶石制作方法”值，則假定（依據 FTC 法規）寶石是天然寶石。請參閱 FTC 法規，了解美國有關寶石制作方法公開的法規。

Important: “仿制”（合成或人造）不再是寶石制作方法的有效值。如果某個 ASIN 的寶石制作方法的值是“仿制”，請移除此值。請參閱寶石類型，了解有關如何向合成寶石分配合適屬性的說明。請參閱更新 ASIN 的商品數據，了解如何做出這些更改。

寶石處理方法

“寶石處理方法”字段要與“寶石類型”字段對應（比如寶石類型 1 對應寶石處理方法 1）。按照每種寶石類型填寫此屬性，以表明寶石已進行處理。

這是一個無格式字段。包括所有適用的值，例如“輻照、熱處理”或“壓縮、浸油”。
如果寶石未經處理，則輸入“不適用”或“無”。
此字段不應該用于珍珠。如果珍珠已經過處理（比如珍珠染色），請在商品數據的其他地方（例如在要點或商品描述中）注明。

珍珠類型

“珍珠類型”注明商品由特定類型的珍珠制成。所有 ASIN 都必須提供該值，其中包括任何類型的珍珠 - 天然、培植、復合外殼或合成。

當商品使用多種類型的珍珠時，請在商品數據的其他地方（例如在要點或商品描述中）提供有關其他類型珍珠的信息。
請參閱 FTC 法規和我們的高級珠寶首飾發布提示，了解有關如何描述培植珍珠的信息。

戒指尺寸

所有戒指都必須提供戒指尺寸。

在所有尺寸戒指的商品名稱末尾加上戒指尺寸，例如“Three Stone Ruby and Opal 14K White Gold Ring, 7”。

變體主題

變體主題用于創建 ASIN 系列。

Note: 閱讀變體關系，了解有關使用變體系列的更多信息。

僅對其中所有子 ASIN 只有一種寶石類型的 ASIN 系列使用含有寶石類型的變體主題。應使用此變體主題僅為所有子 ASIN 填充寶石類型 1。
僅對其中所有子 ASIN 只有一種材質類型的 ASIN 系列使用含有材質類型的變體主題。應使用此變體主題僅為所有子 ASIN 填充材質類型 1。

獲取現有 ASIN 的當前商品數據

您可以通過下載“分類商品報告”，來獲取您的庫存中已有 ASIN 的最新商品數據。此報告將顯示您為每個商品分配的所有最新數據。將此報告用作上述 ASIN 商品數據更正過程的主庫存文件。

在賣家平臺中，前往庫存 > 庫存報告，然后從可用報告類型中，選擇分類商品報告。如果此報告不可用，請聯系賣家支持并請求“分類商品報告”（也稱為“反向上傳數據”）。
從可用分類的下拉列表中，選擇珠寶首飾。
點擊請求報告。
生成報告后，點擊下載。

更新 ASIN 的商品數據

賣家可以在下載的“分類商品報告”上直接更正商品數據，并通過上傳“部分更新”對 ASIN 進行以下更正。

在更新/刪除字段中，在包含已修改的 SKU 的每一行中輸入“部分更新”。
將文件保存為制表符分隔的文本文件。
在賣家平臺中，前往庫存 > 批量上傳商品。
在第 2 步 - 上傳文件下：
有關更多信息，請參閱修改庫存文件幫助頁面。
如在上傳時遇到問題，請參閱上傳庫存文件幫助頁面或珠寶首飾商品數據更新 - 常見問題幫助頁面。
商品數據上傳僅限于專業賣家。維持是賣家在珠寶首飾分類下發布商品需要滿足的一項要求。

對于文件類型，選擇非媒介類商品的庫存文件。
對于文件上傳，瀏覽并找到您之前保存的文本文件，然后選擇該文件。
對于電子郵件提醒，填寫您的電子郵件地址。
點擊上傳。

Jewelry product data guidelines
Listing products in the Jewelry category at Amazon can be complex. Amazon's Jewelry ASIN product data includes many additional attributes, to give customers detailed information about jewelry product quality.
The guidance below will help you understand how to assign several key Jewelry product data attributes.
Important: Amazon requires all Jewelry ASINs to be described in accordance with both Amazon Jewelry Quality Assurance Standards and U.S. Federal Trade Commission (FTC) regulations. We require sellers to describe jewelry accurately and in compliance with these quality standards. Jewelry sellers should read and understand both of these sets of rules, and ensure all Jewelry ASINs comply with these policies. Be sure to choose valid values that accurately describe your product.
Product data requirements
Product listing data for all Jewelry items must meet Jewelry-specific standards.
Sellers must follow the data requirements listed in the various tabs of the Jewelry Inventory Template published in Seller Central. These requirements are enforced systematically. Any items not meeting these standards will not be accepted.
For purposes of product classification, item specifications, and quality assurance, we distinguish between Fine Jewelry and Fashion Jewelry based on metal type, gem type, and pearl type. Learn more about the Categorization of Fine vs. Fashion Jewelry.
Sellers must provide brand name, department name, gem type, item name, item SKU, item type keyword (ITK), manufacturer, material type, metal type, and product type for all Jewelry products. For rings, ring size is required.
Provide additional data for Jewelry products to ensure product descriptions are accurate, clear, and unambiguous for customers. Depending on the materials in the product, different attributes could apply, for example:
Products with diamonds: Sellers should disclose stone cut, stone color, stone clarity, stone weight (carat), stone shape, setting type, and total diamond weight. If diamonds are synthetic (lab-grown) or treated, sellers should also disclose the stone creation method and any stone treatment methods.
Important: Specifications for simulated diamonds should indicate the actual composition of the stone. Indicate crystal, glass, or resin stones in Material Type; indicate actual gemstones (such as cubic zirconia, white topaz, etc.) in Gem Type.
Products with gemstones: Sellers should provide stone color, stone shape, setting type, and total gem weight. If gemstones are synthetic (lab-grown) or treated, sellers should also disclose the stone creation method and any stone treatment methods.
Important: Specifications for simulated gemstones should indicate the actual composition of the stone. Indicate crystal, glass, or resin stone in Material Type; indicate actual gemstones (such as cubic zirconia, topaz, etc.) in Gem Type.
Products with fine pearls: Sellers should disclose pearl type, pearl minimum color, pearl shape, pearl luster, pearl uniformity, pearl blemishes, size per pearl, number of pearls, and setting type. In addition, all pearls must be disclosed as being cultured, simulated, composite shell, or natural pearls.
Products with fine metals: Sellers should disclose metal stamp.
Assigning valid values
Many Jewelry inventory file fields must be filled in with a valid value. A valid value is a value that appears on a list of specific values for a particular attribute. Valid values lists are provided to sellers on the Valid Values tab of the inventory file template.
Why are valid values important?
Valid values allow Amazon to provide customers with consistent information across all Jewelry ASINs. Also, valid values are used in browse node and refinement node assignment. When an ASIN attribute has a value that isn't in the valid values list for that attribute, that ASIN might not be assigned to browse nodes and refinements properly. This makes the product harder for customers to find. Sellers can enhance ASIN discoverability within both Browse and Search by making sure to use valid values for all attributes that have valid values lists.
Jewelry sellers should become familiar with which attributes have a valid values list on the Valid Values tab of this custom template. For attributes with a valid values list, assign only the listed valid values for that attribute, and assign them exactly as shown. Do not assign any other values that are not listed.
Important: We are no longer updating the stand-alone Jewelry category inventory file templates, and the Valid Values tab in those files are therefore not current. Don’t reference valid values lists from any previously published stand-alone Jewelry inventory file templates because they are outdated.
Access the current list of updated valid values
Go to Add Products Via Upload.
Under Step 1, in the Product Classifier section, browse to Clothing, Shoes & Jewelry > Women > Jewelry .
Click Select for one or more options from all four types of Jewelry products:
Ring
Earring
Anklet, Bracelet or Necklace
Body Jewelry, Brooch, Charm, or Jewelry Set
Under Step 2, select the Advanced template, and then click Generate Template.
Note: The list of Item Type (aka Item Type Keyword or ITK) values that appears in the Valid Values tab of the inventory template is not complete. To access the full ITK list for Jewelry, refer to the current Fashion Browse Tree Guide.
Assigning product specifications data
Product specifications data (on the Product Specifications section of the detail page) explains the quality and dimensions of each element of Fine Jewelry products. This information is crucial for helping customers make buying decisions. Assign product specifications attributes carefully, and always check for accuracy and completeness.
Below are guidelines for assigning values to several key product specifications attributes. These guidelines are not exhaustive. You are responsible to ensure that the values that you assign to Jewelry product data fields comply with Amazon's Jewelry Quality Assurance Standards and FTC Regulations for the jewelry industry.
Material Type (Required)
This classification gives the customer information about the general materials the ASIN is made from: metal, gemstones, crystal, glass, pearls, leather, wood, and silicone, to name a few.
For products made with metal, gemstones, or pearls, assign "metal," "gemstone," or "pearl" to the Material Type attribute. Then, assign the specific type of these materials in Metal Type, Gem Type, and Pearl Type. Use a valid value from the Valid Value list for each of these attributes.
Metal Type (Required)
Metal type indicates the specific type of metal the product is primarily made from.
For products made with metal, enter "metal" in the Material Type attribute, and indicate the specific type of metal under Metal Type.
Some products have components made from different metals, or made from multiple metals in a combination not listed in the valid values list. For such products, indicate the most predominant metal under Metal Type. Then describe the other metals elsewhere in the product data, for example, in the bullets or product description.
The XSD (XML feed) cannot update the metal type for un-variated ASINs at this time. To update metal type data for un-variated ASINs, find the ASIN in Inventory and edit its data there.
Total Metal Weight (Optional)
If providing this measurement, make sure you can measure with enough precision to meet the tolerances described in Amazon's Jewelry Quality Assurance Standards.
Important: If providing total metal weight for ASIN families that vary in size (such as ring size or necklace length), make sure to provide either the actual weight of each child ASIN, or the minimum weight of all ASINs in the family. If you provide the average weight, you may overstate the amount of precious metal content for the smaller sizes in the range; this is not acceptable.
Gem Type (Required)
Gem type should indicate the specific type of gemstone that the product is made from. It should always indicate the actual mineral composition of the gemstone or gemstones in the product, not what a stone looks like. For example, don't call a deep blue crystal or spinel gemstone a "sapphire."
Stones that are natural or synthetic gemstones (diamond, cubic zirconia, topaz, sapphire, etc.):
Assign "gemstone" to the Material Type attribute, and assign the Gem Type value that represents the actual gemstone mineral.
Stones that are gemstones, but you don't know the actual gemstone type:
Assign "gemstone" to the Material Type attribute, and assign the value of "unknown" to Gem Type.
Stones that aren't actual gemstones (crystal, glass, plastic, etc.):
Specify the actual stone material in Material Type, and assign a value of "NA" to Gem Type. See the FTC regulations and our Tips for Listing Jewelry Help page for information on how to describe stones considered to be imitation (simulated/faux) gemstones.
The primary stone should be represented by the Gem Type 1 field.
When a product has more types of gemstones than Gem Type fields available, provide information about the other gemstones elsewhere in the product data, for example, in the bullets or product description.
For turquoise gemstones, choose the valid value of "turquoise" (for natural turquoise), "stabilized-turquoise," or "compressed-turquoise.” Block (synthetic) turquoise should be indicated in Material Type with the valid values of “mineral powder” and “resin” or “synthetic-resin.”
For other gemstones that are compressed (such as lapis lazuli or jasper), indicate this elsewhere in the product data, for example, in the bullets or product description.
For other gemstones that are stabilized, indicate this in the Stone Treatment Method attribute.
Stone Creation Method
Stone creation method fields map to the gem type fields (Gem_Type1 maps to Stone_Creation_Method1, etc.). Sellers must fill in this attribute for each gem type. Stone Creation Method indicates whether a gemstone is natural (mined from the ground) or synthetic (chemically identical to a natural gemstone, but synthesized or "grown" in a laboratory environment).
If no Stone Creation Method value is supplied, the assumption (by FTC regulations) is that the stone is natural. Refer to the FTC regulations to learn about United States regulations for disclosure of stone creation method.
Important: "Simulated" (imitation or faux) is no longer a valid value for Stone Creation Method. If an ASIN has the Stone Creation Method of "simulated,” remove this value. Refer to Gem Type for instructions on how to properly assign attributes to imitation stones. Refer to Update product data for your ASINs on how to make these changes.
Stone Treatment Method
Stone treatment method fields map to the gem type fields (Gem_Type1 maps to Stone_Treatment_Method1, etc.). Fill in this attribute for each gem type, for gemstones that have been treated.
This is a free-form field. Include all values that apply, for example, "irradiated, heated" or "compressed, oiled".
If a gemstone has no treatments, enter "NA" or "none."
This field should not be used for pearls. Where pearls have been treated (such as dyed pearls), indicate this elsewhere in the product data, for example, in the bullets or product description.
Pearl Type
Pearl type indicates the specific type of pearl the product is made from. It is required for all ASINs that include any type of pearl – natural, cultured, composite-shell, or imitation.
When a product has more than one type of pearl, provide information about the other types of pearls elsewhere in the product data, for example, in the bullets or product description.
See the FTC regulations and our Listing Tips for Jewelry for information on how to describe cultured pearls.
Ring Size
Ring size is required for all rings.
Include the ring size at the end of the title for all sized rings, for example, "Three Stone Ruby and Opal 14K White Gold Ring, 7."
Variation Theme
Variation theme is used to create ASIN families.
Note: Read Variation relationships for more information on using variation families.
Only use variation themes that include Gem Type for ASIN families where all child ASINs have only one type of gemstone. Only Gem_Type1 should be populated for all child ASINs using this variation theme.
Only use variation themes with Material Type for ASIN families where all child ASINs have only one type of material. Only Material_Type1 should be populated for all child ASINs using this variation theme.
Obtain current product data for your existing ASINs
Obtain the current product data for the ASINs already in your Amazon inventory by downloading a Category Listings Report. This report will show all the current data you assigned to each of your listings. Use this as your master inventory file for the ASIN product data correction process described above.
In Seller Central go to Inventory > Inventory Reports and select Category Listings Report from the available report types.
Note: If this report is not available, contact Seller Support and request a Category Listings Report, also called a "reverse feed."
From the drop-down list of available categories, select Jewelry.
Click Request Report.
Once the report has been generated, click Download.
Update product data for your ASINs
Sellers can make corrections to product data directly on the downloaded Category Listings Report, and make the following corrections to ASINs via a Partial Update upload.
In the Update Delete field, enter "PartialUpdate" on each row containing a modified SKU.
Save the file as a tab-delimited text file.
In Seller Central, go to Inventory > Add Products via Upload .
Under Step 2 – UPLOAD FILE:
For more information, refer to the Modify Your Inventory File Help page.
If you have issues with an upload, refer to the Upload Your Inventory File Help page or the Jewelry Product Data Updates – FAQ Help page.
Product data uploads are limited to Professional Selling Plan sellers. Maintaining a Professional Selling Plan is a requirement for sellers listing in the Jewelry category.
For File type, select Inventory Files for non-Media Categories.
For File Upload, browse to find and select the text file you saved.
For Email Alert, fill in your email address.
Click Upload.